SAN DIEGO –

Search Optics is a new partner that has taken on an integrated digital marketing strategy with Suzuki dealers throughout the Brazilian market.

The company recently announced that Suzuki Vehicles of Brazil chose the digital marketing provider to be a part of its new single-source digital marketing program, which aims to foster a more connected customer experience and a more unified brand message for Suzuki Brazil.

“The Suzuki brand is already well known in Brazil, and we’re proud to offer them this new results-driven integrated strategy,” Suzuki Brazil digital program head Eduardo Cortez said in a news release. “We’re confident that it will foster greater success for their dealers through a more consistent, unified and amplified brand message.”

In addition to being designed to help Suzuki dealers accelerate their sales processes and more effectively reach sales goals, “A major focus of the Search Optics initiative is the addition of inventory data to Suzuki dealer websites in Brazil for the first time,” the company said in a news release.

Search Optics said that a previous initiative that is similar to what the company has launched in Brazil led to an 87-percent increase in appointment requests, a 69-percent boost in website conversions and website traffic growth of 50 percent.

According to the company, it supports over 60 automotive OEM programs worldwide and provides integrated digital marketing programs to 29 Asian, European and North American automotive brands.