CAMBRIDGE, Mass. –

Saying it is continuing to support U.S. and Canadian dealers as the COVID-19 situation impacts automotive retail, CarGurus will extend its existing 50% discount on all marketplace subscriptions for U.S. and Canadian dealers through May.

CarGurus said the move was a continuation of the rate reduction that it announced on March 18, adding that it made the reduction “to help ease the burden for dealers at this difficult time.”

“Not only is CarGurus committed to supporting our dealers through these challenging times, we’re looking ahead to help them build a pipeline for the future,” CarGurus president and chief operating officer Sam Zales said in a news release.

Zales continued, “We are doing everything we can to continue helping our customers manage through this period, including connecting dealers to shoppers so they can hit the ground running when the situation settles and shopper behavior returns to normal."

To support consumers who are researching online and thinking about their next vehicle purchase, CarGurus continues to invest in driving traffic to its site.

The company also said it is improving its user experience to support shoppers and dealers, since in-store retail activity is limited.

Dealers can find more COVID-19 information and CarGurus updates and resources in the U.S. or Canada at:

(U.S.) https://dealercenter.cargurus.com/covid-19-resource-center​

(Canada)  https://dealercentre.ca.cargurus.com/covid-19-resources