PONTE VEDRA BEACH, Fla. –

For dealers looking for a specific used vehicle to satisfy a potential buyer request, an integration involving CognitionDigital.io and TradePending could be of assistance, especially if the used-car manager is looking for the vehicle currently owned by a private individual.

CognitionDigital.io announced a new integration between its dynamic creative ad platform and TradePending’s valuation and merchandising API. The integration revealed on Wednesday is geared to power a unique message to car owners targeting specific vehicle models for dealer acquisition.

The move blends the tools from TradePending, a provider of vehicle valuation and merchandising software to dealerships, with the advertising platform CognitionDigital.io, which can generate and serve content using life-stage signals designed specifically to integrate with Amazon’s suite of Ad Tech solutions.

Combining the power of Amazon audiences, the companies said through a news release that CognitionDigital.io’s customized ads that match audience segments and TradePending’s real-time market data significantly can boost a dealer’s ability to acquire the right inventory through the consumer trade-in market.

One dealer using the tool boosted vehicle acquisition from an average of 12 vehicles to 89 vehicles per month, according to the news release.

“CognitionDigital.io is thrilled to be able to remove barriers between customers and dealerships,” CognitionDigital.io chief executive officer Carson Henry said. “Pairing our vehicle acquisition templates with TradePending’s API creates a unique solution that provides invaluable information to consumers about the potential value of their vehicle very early in the engagement process.”

For more information visit: https://www.cognitiondigital.io.