As an independent dealer, Kendra Brown knows what issues dealers are facing. As a marketing expert and founder and chief strategy officer of The Dream Team Media Company, she also knows how to help dealers solve many of those issues.

Kendra joins Cherokee Media Group associate editor Andrew Friedlander on the show to talk about her diverse background that ranges from pool halls to French literature, as well as why there’s more to effective marketing than just grabbing attention, and a preview of her Used Car Week presentation on how dealers can eliminate marketing waste.

Listen to the conversation in the window below.