A new online automotive marketplace is focusing on the large and growing Hispanic market.

Autogozo.com, launched by digital auto sales technology provider izmocars, is a Spanish-language auto portal that seeks to bridge the gap between Hispanic car buyers and dealers.

“With millions of Hispanic buyers actively searching for their next car, we recognized the urgent need for a platform that connects with them through culture, language and emotion,” izmocars CEO Tej Soni said in a news release. “Autogozo.com is that platform, offering an immersive shopping experience entirely in Spanish.”

The company said Autogozo’s interface provides a culturally relevant shopping experience for Hispanic buyers, and its 3D virtual showroom is a first in the U.S. Spanish-speaking auto market.

Autogozo is also offering dealers a 90-day free trial, followed by flat-fee pricing of $100 per month.