This feature is part of Auto Remarketing’s upcoming “Beyond the Transaction” edition, which is the May print issue of the magazine. 

It is available for Cherokee Media Group Premium subscribers now. 

When Rich Allen started his job as general manager of Jaguar Land Rover Cincinnati in late 2022, he introduced using videos in the service lane, a practice that had been successful in his previous job. The owner of JLR Cincinnati was skeptical at first, said Allen. That skepticism was short-lived.

“He thought it was cheesy,” Allen told Auto Remarketing. “Now he gets stopped when at the club all the time with people complimenting him on the tech video.” Using videos in the service lane is growing fast as new ways to utilize the videos emerge. It is helping dealerships earn customers’ trust more quickly and boosting service lane profits ...

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