Ford takes new ‘cinematic’ approach to dealer training
Image courtesy of Ford Motor Co.
Image courtesy of Ford Motor Co.
Ford Motor Co. has gone Hollywood with its dealer training.
Last week, the automaker launched Ford University, a fully digital, video-based training platform that takes a “cinematic” and “storytelling” tactic to dealer training in a format designed to be personalized for each user.
Sort of like a streaming video platform ...
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