In September, Cox Automotive said it would be uniting its Fleet Services and FleetNet America units into a single brand.

That brand now has a name: Cox Fleet.

Announcing its launch Wednesday, the company said the new unit aims to “set a higher standard for uptime — aiming to keep vehicles moving, businesses running, and supply chains on track,” while uniting “industry-recognized capabilities, national scale, and decades of operational expertise to deliver end-to-end fleet solutions with one trusted partner.”

Cox Fleet includes a marketplace with more than 65,000 service providers as well as 1,500-plus technicians. Additionally, it features a 24-7 nationwide support team.

Patrick Brennan is the senior vice president of Cox Fleet.

“Cox Fleet is a clear signal of our long-term commitment to the fleets that keep our economy moving,” Brennan said in a news release. “By bringing our people, technology, and service capabilities together under one brand, Cox Fleet is designed to help clients improve uptime and better manage total cost of ownership.”

Joe George, president of Cox Automotive Mobility Solutions, added: “For 128 years, our Cox family business led through many eras of innovation, from its humble beginnings as a newspaper business in Ohio, to nationwide broadcast and telecommunications to Manheim auctions and digital car buying through Autotrader. This company has a legacy of transforming and leading industries into a better future for the next generation. With Cox Fleet, we’re focused on removing friction and making people’s lives easier. We’re here to keep supply chains moving more safely and efficiently than ever before, powering the economy and the businesses in it.”