TraXtion’s new leader has recorded his first win.

In its first announcement since Brad Kokesh was promoted to president and CEO two weeks earlier, the company said it has been selected as a Core Preferred Partner by Lithia and Driveway, which operates more than 450 locations in the U.S., Canada and the U.K.

As part of Lithia’s Preferred Partner Program, TraXtion is designated as a preferred provider of tire and alignment diagnostic technology, authorizing it to be deployed at the group’s dealerships.

Brad Kokesh

In a news release, TraXtion said the move reinforces its “role in modernizing the service-lane experience for dealerships.” The company’s inspection systems, including its TreadSpecX and DamageSpeX tools, are designed to automate tire wear and alignment detection to increase transparency for customers and efficiency for dealership service departments.

Kokesh called Lithia “a forward-thinking leader that sets the standard for automotive retail,” and said the partnership is “a significant milestone for us as we work to help dealers capture their share of the $90 billion tire market.

“By equipping LAD’s network with our data-driven diagnostic tools, we are empowering their teams to reclaim this revenue, build greater trust with vehicle owners and streamline the entire service experience.”