SYCN Auto Logistics has added Helen Maracle, a veteran of the auto relocation and mobility sectors, as vice president of relocation growth, a move the company said strengthens both its leadership team and its commitment to advancing technology-driven solutions in those areas.

The company said Maracle will focus on expanding SYCN’s relocation partnerships, supporting enterprise mobility clients and driving growth of the company’s expanding relocation division, as SYCN invests heavily in technology designed to improve transparency, automation and real-time visibility within the vehicle relocation process to help relocation partners and their transferees manage vehicle shipments with more efficiency and confidence.

“I was particularly drawn to SYCN’s commitment to advancing technology and elevating the customer experience,” Maracle said. “The leadership team is exceptional, including chief strategy officer Marco Maggiore, who I recognize as a leader in advancing technology solutions within the auto relocation industry. Equally compelling is the strength of the people and culture — an award-winning team grounded in collaboration, innovation, and integrity.”

Maracle joins SYCN after almost six years as VP of sales and marketing for Bluestar Corporate Relocation Services. Throughout her career, SYCN said in a news release, Maracle has built a reputation for delivering “strategic, client-centered solutions while navigating the complexities of corporate relocation programs” as well as the “evolving expectations” of mobility partners.

“I approach every client relationship with relentless dedication and a deep sense of responsibility,” she said. “Throughout my career in global mobility, I have remained focused on delivering strategic, client-centered solutions. Joining SYCN represents a meaningful next step in that journey. The organization’s investment in cutting-edge technology and its forward-thinking approach to service delivery truly set it apart.”

Maggiore said Maracle brings “a rare combination of industry expertise, client advocacy and strategic vision” to SYCN.

“Her reputation for building trusted partnerships within the global mobility community aligns perfectly with our mission to deliver best-in-class service supported by industry-leading technology,” he said. “As we continue expanding our relocation business, Helen’s leadership will play a critical role in strengthening our relationships across the mobility ecosystem and delivering innovative solutions to the market.”