TradePending has bolstered its executive leadership with the addition of three new vice presidents.

The provider of automotive dealership software, backed by private equity firm Capstreet, announced it has hired Amanda Abarno as VP of marketing, Julian Cowart as VP of customer operations and Aloke Devalia as VP of revenue management.

“With the addition of Amanda, Julian and Aloke, our customers can expect to receive the support needed to leverage our latest tools and technology,” CEO Jorge de Castro said. “Each of them brings an invaluable perspective and specialized experience that perfectly aligns with the needs of our evolving platform, making them a natural fit for their new roles.”

Abarno’s most recent roles were as marketing VP for crypto compliance and risk intelligence firm Elliptic and Patientco, a healthcare payments and revenue cycle management company.

She also has experience in fraud prevention and voice authentication SaaS from her tenure as head of global demand generation for Pindrop, a provider of voice security and call center fraud prevention.

Cowart joins TradePending after a brief stint as director of support operations with InCharge Energy. He previously served as VP of operations with Urgently, a provider of digital roadside and mobility assistance technology, and as Cox Automotive’s director of operational client experience.

Devalia comes on board from Ibotta, leading the company’s pricing and deal management. His resume also includes roles as VP of strategic pricing and marketing analytics with Purchasing Power VP of strategic pricing for Equifax’s automotive unit. He began his revenue management career with leadership roles for Delta and United Airlines.

“With these appointments, the company further strengthens its leadership team, and we are pleased to support the company’s continued team expansion,” added Rick Pleczko, CEO of Capstreet’s operating executive group and executive chair for TradePending. “TradePending continues to innovate and add functionality to its platform, demonstrating innovation and a commitment to better serve our dealer customers.”