Auto Remarketing is recognizing the 2026 Women in Remarketing honorees in the April edition of the magazine and will be posting Q&As with each of these outstanding leaders on the website.  Next up, in alphabetical order by first name, is Brenda Moya, VP of vehicle sales operations at JPMorgan Chase. The Women in Remarketing program is presented by Ally.

What prompted/inspired you to join the auto industry and what do you enjoy most about it?
I’m a lifelong car enthusiast — drawn to design, performance, and new models.  Once I stepped into the industry, I found a love for cross functional problem solving: bringing together analytics, operations, client/vendor relationships, and compliance to drive results.

What is the top trend you’re watching in the used-car industry this year?  
Macro conditions and trade policy/tariffs are top of mind, especially interest rates, credit availability, insurance costs, and employment because they’re shaping used car demand and pricing this year.

What accomplishment are you most proud of in your career?
I started in the industry in a coordination role, leveled up my technical skills, and led product and process improvements that simplified workflows and helped teams make profitable decisions.  Because I’ve been on both the vendor and client sides, I have a broader picture of what matters: move cars faster and boost returns across portfolios.  I’m proud to be the liaison between operations and tech in vehicle remarketing.

What book, film or song has inspired you personally or professionally?
“Amazing Grace” has been an inspiring song for me since childhood.  My mom used to sing it, and its message of personal transformation and hope — “I once was lost, but now am found” — continues to uplift me.

Who is someone who has inspired you personally or professionally?
Personally and professionally, my mom and sister have inspired me.  As strong women, they taught me about character, helped me find my voice, and instilled in me the value of education.  I strive to act ethically and be a voice of reason.