In what the company called a “revolutionary moment,” PureCars said Monday it has acquired automotive data mining and customer engagement solutions provider AutoAlert.

The companies did not disclose an acquisition price.

PureCars, which provides customer data management and advertising tools, said it is blending its advertising tech, CDP, DMP and agentic artificial intelligence tools with AutoAlert’s data mining, CRM, marketing engagement and customer loyalty capabilities.

Integrating these tools allows for a “powerhouse of data and activation, combining omnichannel marketing and AI-driven lead nurturing with robust customer lifecycle engagement” that gives dealers and automakers visibility throughout the vehicle lifecycle.

“This is a revolutionary moment for PureCars,” CEO Lauren Donalson said in a news release. “AutoAlert has built a respected, results-driven platform that helps dealers uncover opportunities within their own data.

“By bringing our organizations together, we’re delivering something the market has long needed: a truly unified data and activation engine,” Donalson said. “Dealers won’t just have access to better data — they’ll be able to execute on it seamlessly across every media channel and every stage of the customer journey to drive more high-quality leads and service appointments to their dealerships at a reduced expense.”

AutoAlert announced in April 2023 that it was acquired by certain funds and accounts managed by BlackRock.

PureCars is backed by Diversis Capital and Stage 1 Ventures. David Muscatel is senior operating partner at Diversis. In a news release, Muscatel said, “This transaction is a game-changer for the automotive industry.

“By leveraging our proprietary AI tools across the combined data set of these two industry giants, PureCars is now uniquely positioned to drive value for dealers by optimizing marketing spend to drive more leads and reduce customer acquisition costs for dealerships.”