The rise of e-commerce has enabled companies to better understand consumer behaviors in the digital age and reevaluate their marketing spend to provide a more personalized shopping experience. This situation is illustrated in the following example. Consumer No. 1 opens website A and the products advertised to them are not of interest, so they exit […] [Read More]

Cherokee Media Group responded to guidance from local and federal health experts as well as other event orchestrators about the increased risk associated with COVID-19 and rescheduled the Automotive Intelligence Summit; the in-person conference bringing together leading executives and entrepreneurs to discuss ideas and trends associated with mobility and connectivity, fintech solutions and digital retailing. […] [Read More]

Used-vehicle sales climbed more than 4% last month, but the market may only be warming up. Analysis from Cox Automotive indicates there was a tax refund-fueled “liftoff” in the used-car market during the first week of March, with retail sales climbing more than 30%. “The seasonal sales jump has been slower to happen as a […] [Read More]

Dealers certainly are a resilient bunch, but they understand the challenges they currently face as reflected in the Q1 2020 Cox Automotive Dealer Sentiment Index released on Monday. U.S. dealers’ view of the current automotive market remains negative and is mostly unchanged from the fourth quarter. However, dealers see improvements coming in the spring. According […] [Read More]

Used vehicles, dare it be said, have become somewhat sexy. In the not too distant past, used vehicles took a back seat to their more glamorous new-vehicle brethren. Often relegated to the far back lot, used vehicles were not the sale of choice for many dealers. Boy have times changed. Today, used vehicles aren’t simply […] [Read More]

Unfortunately, we have not yet made it to the era of “The Jetsons.” Forty-three percent of millennials believed we would be traveling in flying cars by now, according to new research by Cars.com. But 87% of millennial respondents to the research believe car ownership is important. And those famously commitment-phobic millennials are twice as likely […] [Read More]

Next up on our series of Auto Remarketing Podcast episodes from NADA Show 2020, CARFAX public relations director Emilie Voss and general manager of data Faisal Hasan join the show. They talk about the company's inaugural Top Rated Dealers list, how dealers are helping to remedy unrepaired recalls and the expansion of the CARFAX business model in […] [Read More]

As April 15 looms, 58% of those planning to spend their tax refunds intend to put them toward a car purchase. That is according to a new survey from Enterprise Car Sales, which says it expects that trend to bring continued growth in the used car segment “as drivers look to maximize value and quality […] [Read More]

It has been a decade since the certified pre-owned vehicle market began the year with these kinds of numbers. A Cox Automotive Data Point report, citing Motor Intelligence, indicates there were 215,959 CPO sales last month. Not only is that an 8% year-over-year gain, it’s the best January for CPO sales since 2010, Cox Automotive […] [Read More]

Phong Ly notes that the “iconic and indestructible” Toyota Land Cruiser has roots dating back to 1950 and is designed to last at least 25 years. Many developing countries where off-road driving is the norm rely on the vehicle, Ly said. “Like the Land Cruiser, the Toyota Sequoia is built on a truck platform, so […] [Read More]