Analysis
How marketers are tackling budget & format challenges
Friday, Jul. 7, 2017, 08:41 PM
Chris Hart-Williams, Staff Writer
No matter what size screen consumers might be seeing the promotional message, securing budget is the current biggest concern for automotive marketers, according to a recent study. In today's ever-evolving digital landscape automotive marketers must capitalize on every opportunity online to engage shoppers to remain competitive, making it a challenge to decide which aspects of […] [Read More]
Cars.com pinpoints most-searched used models in May
Friday, Jul. 7, 2017, 06:21 PM
Auto Remarketing Staff
Thanks to a new patent from the U.S. Patent and Trademark Office, Cars.com produced what the company said is a first-to-market solution that can pinpoint key mobile shopping data from consumers actively looking for vehicles on dealer lots nationwide. Using Lot Insights technology, Cars.com created the new On-the-Lot Trends Report by analyzing mobile consumer shopping behavior […] [Read More]
2 websites looking to broaden auto leasing
Friday, Jul. 7, 2017, 05:33 PM
Chris Hart-Williams, Staff Writer
In lieu of the traditional test drive, a number of shoppers are most interested getting the best deal possible, says eAutoLease chief executive officer and founder Zoriy Birenboym. “You can do pretty much everything without leaving the comfort of your home or office or school, or where ever you maybe. Once you choose and you decide with one of […] [Read More]
Podcast: Mark Vickery of VinSolutions
Thursday, Jul. 6, 2017, 03:59 PM
Auto Remarketing Staff
In this week's episode, Mark Vickery, senior director of performance management at VinSolutions, joins the show. He and Joe talk about the implications of plateauing new-car sales for dealers, the company's VinWorx event and more. Download and subscribe to the Auto Remarketing Podcast on iTunes or on Google Play. You can also listen to the latest episode in the […] [Read More]
Volvo’s electric move could pose used-car challenge
Wednesday, Jul. 5, 2017, 08:33 PM
Chris Hart-Williams, Staff Writer
While Volvo’s recent move to place electrification at the forefront of its business is exciting, it could pose a challenge for U.S. remarketers in the near future, says Edmunds Ivan Drury. The Swedish automaker turned many heads on Wednesday when it announced its plans to fit all of its post-2019 vehicles with electric motors. Drury […] [Read More]
Dealers’ sharp focus spurs F&I, service contract sales
Wednesday, Jul. 5, 2017, 03:55 PM
Arlena Sawyers , Special Correspondent
Sales of finance and insurance products, especially vehicle service contracts, are expected to range from flat to slow growth over the next several months, especially if interest rates remain low. Dealers’ sharper focus on presenting the value of F&I products, broader acceptance by consumers and a wider array of products all help promote sales, said […] [Read More]
Will off-lease gains lead to used-car sales replacing new?
Monday, Jul. 3, 2017, 07:22 PM
Joe Overby, Senior Editor
There will be about 500,000 additional off-lease vehicles this year compared to last, according to data shared in a media conference call with top analysts from Cox Automotive. And off-lease volume is only expected to run higher in 2018 and 2019, Kelley Blue Book senior analyst Alec Gutierrez said during the call. With half-a-million more […] [Read More]
F&I: Right product often pitched at wrong time
Monday, Jul. 3, 2017, 06:05 PM
Joe Overby, Senior Editor
The car buyer has just about finished the transaction at the dealership. He or she has researched and researched before heading to the dealership; found the right car, test-drove it and came to an agreement on price with the salesperson. “What happens is, after kind of what oftentimes is a long drawn-out process filled with […] [Read More]
PSA Benelux & CDK Global sign new DMS agreement
Friday, Jun. 30, 2017, 02:19 PM
Auto Remarketing Staff
CDK Global and PSA Benelux recently signed a new partnership agreement that offers the region’s Peugeot and Citroën dealers access to CDK Global’s new integrated dealer management system — Autoline Drive. Officials explained the move by PSA to enhance DMS provision across its network is part of the “ic@n framework” — PSA’s streamlining of its […] [Read More]
For some used-car shoppers, ‘Fly to Buy’ makes most sense
Friday, Jun. 30, 2017, 01:27 PM
Joe Overby, Senior Editor
While most of the time a used-car shopper isn’t going to stray far from home to buy a vehicle, in certain cases it actually makes more financial sense for them to take a flight to a city where car prices are considerably less expensive. Or as CarGurus puts it, “Fly to Buy.” Analysts with the company […] [Read More]
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