Hyundai Capital America said in a recent announcement that it reduced mailing and call center costs, cut transactional costs, and enhanced processes to save time and resources after ChannelNet revamped its dealer access portal. “We consider the reinvention of our dealer portal one of 2016’s most significant accomplishments,” HCA senior vice president and division head […] [Read More]

Driving auto shoppers to your website is the cornerstone of all successful digital marketing strategies for auto dealers. However, this position has some dealers wondering whether linking the shopper to their vehicle display pages is a good use of their advertising spend. Non-progressive dealers have been on the losing side of this battle for the […] [Read More]

Consumer interest in offers and discounts on social media networks is growing: 44 percent of sales customers and 47 percent of service customers who use Twitter follow a dealership for access to offers and discounts, according to recent study. That is one of the multiple trends social media and digital engagement company Digital Air Strike found in […] [Read More]

Toyota has claimed the title of Kelley Blue Book’s Best Resale Value Brand for the first time since 2014, and Porsche celebrates its first time earning the Best Resale Value Luxury Brand belt. KBB announced its 2017 Best Resale Value Awards on Wednesday, revealing 22 vehicle category winners and a top 10 list in addition to […] [Read More]

One of the Blue Oval’s shining stars in turning certified pre-owned metal, as well as used vehicles in general, now is one of the first stores to be involved in a new way for customers to purchase or finance a new Ford vehicle in minutes — right from a dealership website from anywhere, on any […] [Read More]

The lease credit approval rate on Swapalease.com hit its lowest level in three years last month, but that’s not necessarily a bad thing. According to the lease transfer site, the lease approval rate was 54.2 percent. Such a low rate is typical for the end of the year and actually points to busy buying behavior […] [Read More]

It happens every year. In January, the gym is full of people making New Year’s resolutions to lose weight or get in shape. But by February or March, the crowds have died down. Those who are still plugging away are committed to their resolutions.  And their efforts have become a habit, making it easier to […] [Read More]

ACA International sent a letter to the Federal Communications Commission last week asking the agency to revise a recently released consumer alert cautioning consumers against financial scams. Officials explained the alert, issued by the FCC on Jan. 10, contains a subhead which states, “Beware of Debt Collection and Other Financial Service Scams, Especially During Post-Holiday […] [Read More]

The evolution stemming from J.D. Power’s acquisition of NADA Used Car Guide from the National Automobile Dealers Association first announced nearly two years ago reached another major development on Wednesday. What the company described as insightful analysis of its automotive retail and auction transactional data plus its customer survey data is serving as the foundation […] [Read More]

Captify, an advertising technology company that specializes in search intelligence, has released findings from its analysis of more than 15 billion consumer searches to determine the most popular brands and types of cars catching consumers’ attention in 2016. Ford was found to be the most searched car brand by consumers last year. After Ford, Audi […] [Read More]