Search Optics recently released results from its first annual digital marketing trends survey, which analyzed the needs, wants and decision-making strategies of more than 160 U.S. automotive dealers associated with a variety of leading automotive brands. The phone survey, conducted in partnership with Incept Corporation, yields insight into critical digital marketing challenges facing automotive dealers […] [Read More]

You might need to have your bleisure suit dry-cleaned. J.D. Power’s 2016 North American Car Rental Survey found that travelers who rent a car for business and then combine business and leisure are the most satisfied with their car rental experience. While overall satisfaction was higher among business travelers than among leisure travelers (satisfaction score […] [Read More]

Unveiled Tuesday at Used Car Week’s CPO Forum were the fourth annual Vincentric Best Certified Pre-Owned Value in America awards. A recap of the winners:  Taking top honors in the truck brand category was Chevrolet, recognized for its Silverado lineup.   Ford earned recognition in the van category for its T-Series vans.   Lincoln took […] [Read More]

CU Xpress Lease announced it’s hosting a webinar on leasing entitled, “Why Lease? Why Now? It’s time for more credit unions to enter the auto lease market,” on Thursday. The webinar is open to all credit unions who want to learn more about the CU Xpress Lease process and how the program could capture more […] [Read More]

TransUnion’s Q3 2016 Industry Insights Report powered by Prama analytics showed auto finance delinquency, for consumers 60 days or more past due, reached 1.33 percent during the third quarter, up from 1.19 percent in Q3 of 2015. The report indicated that 38 of the 50 states posted year-over-year delinquency rises of more than 10 percent. Making […] [Read More]

Auto Remarketing officially turned 25 this year. While this is the anniversary for silver, we like to think the past two-and-a-half decades have been golden. We’re celebrating with our Dec. 1 issue, the 25th Anniversary Edition of Auto Remarketing, and we want your input. After all, Auto Remarketing can’t happen without you. So, if you […] [Read More]

The leasing market keeps moving toward a point where less than $100 per month will put someone into a vehicle. The closest deal to that figure this month according to Wantalease.com is the Nissan Sentra SV currently being offered at $109 per month, down from $129 just a month earlier. Site officials highlighted there are 13 […] [Read More]

Election season got you down? If you're a dealer doing business in a battleground state, the answer is most likely yes. A recent analysis by Dealer.com revealed that car-shopping behavior in states where the vote can “swing” either red or blue – Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Virginia and […] [Read More]

Marketers are using mobile’s targeting capabilities to more adeptly find their prospects and customers. Although certain best practices are universal, sometimes you need a unique approach to best navigate industry-specific challenges. The auto purchase journey is more fragmented than ever before, and people are doing more research online before visiting a dealership. Marketers need to […] [Read More]

With recalls very much in the news these days, dealers and drivers alike may be wondering about automakers’ track records when it comes to such actions. Using new-vehicle sales data as well as recall data from the National Highway Transportation Safety Administration from the last three-plus decades, iSeeCars endeavored to find out. The Boston-based automotive […] [Read More]