ACA International recently released a new white paper as part of its ongoing initiative to collect original data about the credit and collection industry and show how debt collection companies impact the economy.   In its paper titled “Methodological and Analytical Limitations of the CFPB Consumer Complaint Database,” ACA highlighted that the Consumer Financial Protection […] [Read More]

It’s not just about reaching the most consumers. Sometimes, it can be just as beneficial — if not more — to tap into what’s important for a specific niche of clientele. In other words, “clients that are the most profitable for you,” says Cox Automotive Media Group president Jared Rowe. “Maybe, again, you don’t want to sell […] [Read More]

A majority of respondents to a recent Kelley Blue Book survey said they would be more likely to purchase a particular vehicle brand from a company involved in a social awareness campaign — but a similar majority said they are unaware of any such campaigns. Many automotive companies have campaigns that seek to inspire social […] [Read More]

When I think about advertising trends that automotive dealerships should adopt, my thoughts immediately jump to social media. Let’s be honest: Social media is a hard sell. It’s nearly impossible to track its ROI. It’s tough to manage well and can take up an enormous amount of time. But with people spending more hours online […] [Read More]

A statement from RouteOne released Monday afternoon indicates that chief executive officer Mike Jurecki is leaving the company to take the same position at FordDirect. Jurecki, who headed the creation of the RouteOne joint venture that launched in 2002, had been CEO from the beginning. FordDirect confirmed the news to Auto Remarketing in a statement […] [Read More]

During my college days in the early 2000s, you could say the words “Dave Matthews Band” and immediately catch the attention (or ire) of most people within earshot. That’s why a press release from a New Jersey Kia dealership piqued my interest on Monday. As part of the store’s “10 Months of Giveaways” to celebrate its […] [Read More]

Black Book unveiled its May residual forecast on Monday, illustrating the downward pressure on prices that increased supply will continue to have over the next few years.  Black Book forecast data showed that residuals on an average 3-year-old vehicle will dip from the current three-year retention of 52.0 percent in 2016, to 47.8 percent by […] [Read More]

A majority of this year’s college grads who plan to buy a car have their sights set on a used one, and nearly half expect to spend no more than $15,000, according to a recent CarGurus survey. For those young buyers-to-be, the car-shopping website has released a list of what it thinks are the best […] [Read More]

Two experts in digital marketing said one of the best elements of this dealership tool that helps move more metal and keep the service drive flowing is how it can be measured. Those same two experts with whom Auto Remarketing visited during this year’s NADA Convention & Expo also acknowledged that one of the challenging […] [Read More]

The American Recovery Association recently highlighted the enhanced performances that members who participate in the exclusive ARA insurance program enjoy. ARA indicated these members have an average loss ratio 20 percent below the industry average. The association explained this program-wide loss ratio allows a dividend back on insurance premiums for all program participants. The exclusive […] [Read More]