You can buy just about anything these days with a thumb-swipe on a mobile device or a click of a mouse, and when it comes to buying cars, more and more of that is moving online, too — but not the whole process; and it appears most consumers want to keep it that way, as they […] [Read More]

Forbes recently released its list of this year’s “America’s Best Employers,” with a strong showing from many companies involved in the automotive industry. Ranked highest among all in the auto sphere was the BMW Group, who ranked 7th on the list of America’s best. Milwaukee’s own Harley-Davidson rounded out the top 10, while Nissan made […] [Read More]

If a person age 35 or older bought a car from your dealership last year, chances are pretty good (68 percent) that car was used. If someone in the millennial generation bought a car from you, the odds that it was used are even higher.  According to a study from Edmunds.com, more than three-fourths (78 percent) […] [Read More]

Have you ever wondered how recalls affect the opinions of visitors considering your vehicles? As it turns out, although consumer perception can be affected based on the size or severity of a recall, how it is addressed and portrayed also plays a key role. Market research firm Phoenix Marketing International (PMI) and Infegy, a social media […] [Read More]

The Consumer Financial Protection Bureau received 3,204 complaints associated with debt collection in January, according to analysis of the regulator’s database orchestrated by service provider WebRecon. While the total amount represented a 7.1-percent jump year-over-year, WebRecon noticed that just 2 percent of the total — only 66 cases — were connected with vehicle financing. WebRecon […] [Read More]

Swapalease.com released a report this week regarding its recent survey asking consumers what they would like to see as options during the overall automotive experience, from the point of acquisition onward. The results, based on the survey of more than 2,500 drivers and car shoppers across the nation, revealed several interesting findings. For one, men and […] [Read More]

Improved sales numbers are usually aided by a good reputation. And that reputation, according to a recent release from J.D. Power and DealerRater, starts in your service department. The March 2015 PowerRater Consumer Pulse, a monthly analysis of — as the title suggests — consumer opinions, is developed jointly by J.D. Power and DealerRater, each of which […] [Read More]

No question, social networks are transforming the way that auto marketers are communicating and engaging with consumers — from building brand advocates to creating viral and content marketing campaigns, to monitoring reviews of specific car dealerships.   While most auto marketer’s social orientation is towards fan engagement, and reputation management, social media is in fact, […] [Read More]

Though perhaps not always discussed in great detail, there certainly are ties between the certified pre-owned and F&I segments of a dealership’s business. Auto Remarketing looked into these interwoven departments during our annual “Best CPO Dealers in the United States” special edition this winter. How has the availability of financing helped you move more CPO […] [Read More]

Generation Y, also referred to as millennials, are becoming more influential in the automotive space as their purchasing power increases and they become more of an integral demographic in the car-buying population. And, clearly, their shopping and buying habits will shape the future of the retail auto business. With that in mind, a recent post […] [Read More]