Analysis
Domestics See Strength in Leasing Marketplace; Leasing Continues to Gain Traction Once Again
Wednesday, Feb. 13, 2013, 07:00 AM
Sarah Rubenoff
As the economy continues to improve and credit conditions loosen, leasing remains on the upswing. And according to online car leasing marketplace Swapalease.com, some brands are reaping the rewards of this trend. After analyzing current inventory on the site compared to inventory levels of 2010, a few domestic brands saw significant increases, with Buick leading […] [Read More]
Used Models Generating the Most Online Consumer Activity
Wednesday, Feb. 13, 2013, 06:59 AM
Auto Remarketing Staff
Along with the top 15 used models generating the most consumer activity in January, NADA Used Car Guide also highlighted which brands gained the most traction year-over-year at NADAguides.com. Leading the way with a 6-percent higher gain than the next nearest brand was Audi, which posted a 25-percent climb in shopper activity on the site […] [Read More]
Pollak: 3 Reasons ‘History’ Fails As Foundation for Used-Vehicle Inventory Strategy
Wednesday, Feb. 13, 2013, 06:57 AM
Dale Pollak
From time to time, I’m asked to explain why I don’t believe that a dealer’s history of used-vehicle sales is a reliable guide to determine the cars to acquire and sell in the current market. I’ll often begin my explanation with an important caveat: I do not dismiss the value of history to provide clues […] [Read More]
Dataium Honors Top Models and Brands Based on 2012 Shopper Intensity
Wednesday, Feb. 13, 2013, 06:54 AM
Auto Remarketing Staff
Dataium, an aggregator of online automotive shopper behavior, announced the recipients of its first annual ASI (Auto Shopper Intensity) Awards. Honors were awarded to winners in 21 vehicle segments. Toyota dominated this year’s award rundown by taking the top spot in several categories. Seven of its models — the Prius, RAV4, Tundra, Camry, Highlander, Sequoia […] [Read More]
What Women Want To Know When Considering a CPO Purchase
Tuesday, Feb. 12, 2013, 05:25 PM
Women-Drivers.com president Anne Fleming
Today’s woman CPO car shopper doesn’t just want to buy a car. She wants a pain-free, fun and empowering car buying experience. When she enters your showroom, the first thing she’ll want to know is who she’s dealing with. If you are friendly, knowledgeable and listen to her, you’ll gain her trust. That’s the thing […] [Read More]
To Expand Inventory Strategy, Dealers Use ‘We Buy’ Approach
Tuesday, Feb. 12, 2013, 04:45 PM
Auto Remarketing Editor Joe Overby
It’s not uncommon these days to find a dealership that will turn to the service lane or reach out to its existing customer base to generate a trade-in and boost its used inventory. But these are current and/or prior customers; what about advertising to the public and telling them, “We’ll buy your car if you […] [Read More]
Carfax Database Reaches 11 Billion Record Mark
Tuesday, Feb. 12, 2013, 06:55 AM
Auto Remarketing Staff
The company whose mascot has become a household name in the country said it has reached an industry milestone. Carfax announced this past weekend at the NADA 2013 Conference and Expo that its database of vehicle history information has reached 11 billion records. Furthermore, the database is made up of information from more than 75,000 […] [Read More]
AutoTrader Group Buys AIS
Friday, Feb. 8, 2013, 06:04 PM
Auto Remarketing Staff
AutoTrader Group announced Friday afternoon that it has purchased Automotive Information Systems, which the company called “the industry's leader in auto incentive integration.” Commenting on the deal, AutoTrader Group president and chief executive officer Chip Perry said: “Incentives are complex and confusing. It is hard for dealers and consumers to understand and use incentives for […] [Read More]
Redesigns, Superior Resale Value Trigger Lexus Shopper Loyalty from KBB.com Visitors
Friday, Feb. 8, 2013, 06:59 AM
Auto Remarketing Staff
Thanks in part to what analysts called a series of popular vehicle redesigns across its lineup, Lexus shopper loyalty in the fourth quarter increased 9.2 percentage points year-over-year within Kelley Blue Book’s new-model audience. The gain pushed Lexus to come in just behind Toyota, which has held the No. 1 spot for shopper for five […] [Read More]
Experian Explores Impact of $1 Gas Price Increase; Offers Dealers Advice
Friday, Feb. 8, 2013, 06:58 AM
Auto Remarketing Staff
As gas prices remain high after reaching over $4 in 2012, consumers’ vehicle preferences are bound to shift. And according to Energy Information Administration data released Monday, the average price of regular grade gasoline (all formulations) increased by eighteen cents from $3.36 to 3.54 this past week. Experian Automotive looked into potential buyer reaction to […] [Read More]
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