For a special section feature, Auto Remarketing recently reached out to five of the industry's leading advertising and marketing experts to get their advice for dealers when it comes to advertising in 2013. In the story — which appears in the Dec. 1–14 print edition of Auto Remarketing — they touched on everything from mobile […] [Read More]

Superstorm Sandy took a chunk out of the market’s used-car supply, and it appears the impact to transaction prices at dealerships has already begun to play out. CNW Research indicated in its latest Retail Automotive Summary that the average used-car transaction price at a franchised dealer this month is $10,894. This is up from $10,553 […] [Read More]

Even as overall shopper intensity dropped for October, and despite two major recalls for the brand within recent months, Toyota’s shopper intensity remained at an all-time high in the latest report by Dataium.    Dataium this week released its monthly Automotive Shopper Intensity report, which illustrates a reversed course in the ASI index for the […] [Read More]

CNW Research defines an “emotional buyer” as one who buys a used vehicle to fulfill his or her dream of owning that specific model. And according to this month’s Retail Automotive Summary from CNW, this kind of buyer is coming back to the dealership. So, what's behind the resurgence? It appears economic improvement has played […] [Read More]

Kelley Blue Book unveiled the 2013 model-year vehicle winners of its Best Resale Value Awards this morning and dominating the competition were Toyota and Lexus. For the second straight year, this pair swept the Best Resale Value brand rankings, with Toyota winning among the non-luxury makes and Lexus taking top honors in the luxury category. […] [Read More]

Just before Thanksgiving, the Federal Reserve Board and the Consumer Financial Protection Bureau announced increases in the dollar thresholds in Regulation Z (Truth in Lending) and Regulation M (Consumer Leasing) for exempt consumer credit and lease transactions. Officials said these increases are consistent with the Dodd-Frank Wall Street Reform and Consumer Protection Act amendments to […] [Read More]

No matter the media buy — print, direct mail, email, television, radio or online — one veteran dealer marketing executive believes there is one metric principal managers need to watch when it comes to promoting the store, inventory, special campaigns and more. “I know when we look at an ad budget for a dealer, it […] [Read More]

The brand rankings in the 14th annual ALG Residual Value Awards winners announced this morning marked both a sweep and reclaimed crowns. Honda took top honors on the mainstream brand side following a three-year absence from the No. 1 spot, while Acura ranked first on the luxury side, ending a two-year absence. These brands combined […] [Read More]

The fiscal cliff is all the talk in Washington, D.C., nowadays since lawmakers must decide if the Bush-era tax cuts and a 2-percentage point payroll tax deduction among other elements will be extended by Jan. 1. Kelley Blue Book did some calculations recently to find out exactly what these tax issues mean to a typical […] [Read More]

These days, a dealer can assume that most every customer that comes through the store’s doors has searched the Internet once or twice before deciding on a dealership to try out. But how and when are shoppers turning to search engines, dealership websites and third-party sites during the shopping process? For a special "Advertising Ideas […] [Read More]