Research by AutoTrader.com reveals that women influence more than 80 percent of all vehicle purchasing decisions and are the sole buyers of more than 50 percent of all vehicles sold in the U.S. To capitalize on this trend and help female buyers become more comfortable with purchasing, AutoTrader.com announced the launch of two initiatives. The […] [Read More]

Incentive levels in September were lower than what is usually expected this time of year and the approaches that automakers used for their incentive programs were quite wide-ranging, according to Edmunds.com. Automakers spent an average of $2,576 per vehicle sold on incentives during the month, which is 4.6 percent softer than the August level. Against […] [Read More]

Experian Automotive revealed two clear trends during its quarterly automotive insights Webinar this week. Drivers are keeping their vehicles longer, while more units on the road are not covered under a warranty. While the warranty drop-off could lead to more activity in dealership service bays, Experian’s director of consulting and analytics Jeffrey Anderson wondered what […] [Read More]

Although there has been some slowdown in the last week of September from the rapid new-vehicle retail sales that opened the month — leading to what’s projected to be a softer-than-predicted seasonally adjusted annualized rate — the market is becoming healthier and still making strides, according to J.D. Power and Associates. Specifically, the SAAR for new-vehicle retail […] [Read More]

After a Detroit Fox affiliate news station caught several Jefferson North Assembly Plant workers drinking and displaying “inappropriate conduct” during their lunch break, Chrysler reviewed the evidence and ultimately fired 13 workers. “Chrysler Group has completed its investigation of the Jefferson North employees recently suspended for inappropriate conduct during their lunch period,” Chrysler said in […] [Read More]

Given a choice of five factors, 37 percent of consumers indicated that their decision to buy a vehicle was most heavily affected by the model’s quality, a recent CarMax survey released. The poll, done via telephone, posed the following question to respondents: “Which of the following factors most influences your car-buying decision?” [Read More]

With TrueCar.com analysts believing the best day in September to purchase a new-vehicle is Thursday, they rattled off more than 10 models with double-digit discounts. Leading the way on this list with the greatest incentive and rebate package to reduce the MSRP is the 2010 Chevrolet Cobalt. Incentives reduce the vehicle price by 24 percent […] [Read More]

Subaru of America says it has worked hard to build a reputation for generous adoption assistance for its employees. As a result for the second year in a row, Subaru learned this week it was ranked No. 1 in the auto industry on the list of Best Adoption-Friendly Workplaces in America issued by the Dave Thomas Foundation […] [Read More]

As gas prices have become more manageable, the popularity of SUVs — which contracted in the fuel-cost spike of 2008 — has returned to strong levels; however this comes with a caveat: Consumers are heading to the used side of the SUV market, shared Chris Shunk of AOL Autos. With this in mind, AOL Autos released of list […] [Read More]

The group of 14 models vying for 2011 North American Car of the Year honors was revealed Friday, and leading the pack were General Motors and Nissan, each of which were represented by three contenders on the car list. There were 27 new cars that were eligible for the honors and jurors trimmed that down […] [Read More]