How best to deliver marketing messages to potential customers is almost always on the minds of dealers and brand managers alike. Questions including, “Which demographics should I try to reach?” and “What context should my commercial include?” are bound to come up in the office on a daily basis. With that in mind, brand strategy […] [Read More]

In what may spur some extra lot traffic for its dealers, Chrysler Group has launched its “No Payments for 90 Days” promotion as part of its annual Summer Clearance Event, which runs through the end of August. The 90-day payment deferment is good on the retail purchase of any new 2012 Chrysler, Jeep, Dodge, Ram […] [Read More]

Group 1 Automotive — which ranked No. 6 on Auto Remarketing’s list of The Top 125 Used-Car Dealer Groups —  announced Wednesday that its board of directors authorized a program to repurchase up to $50.0 million of the company’s common stock. The company emphasized purchases may be made from time to time, based on market […] [Read More]

While some general sales managers might cheer stair-step incentives as compensation for moving new metal, Manheim’s Tom Webb cautioned about the predicament used-car managers might face later when it comes to the incentives’ ramifications on residual values. Webb brought up the topic because stair-step incentives have been a water-cooler topic at franchised dealerships nationwide. For […] [Read More]

As gas prices fall from the spike this past spring, consumers seem to be turning their interest away from gas sippers and looking for larger family vehicles, as well as coming to the lots to check out sports and luxury units. And, not surprisingly, the average fuel economy of new cars being sold is dropping […] [Read More]

One hundred cars in 100 days, all for nonprofits — that’s the goal of Toyota’s 100 Cars for Good program, a nationwide philanthropic effort that allows the public to vote for the winning charity. On Tuesday, Toyota announced the second group of 25 winners in the program, noting that the majority of them provide services […] [Read More]

Kelley Blue Book’s Kbb.com has rolled out its list of Top 10 Best Sedans Under $25,000, and topping the list is  the 2012 Volkswagen Passat, with a starting price of $20,765. Mazda’s 2012 MAZDA3 model placed second in the rankings, and the 2012 Honda Civic took third. Kbb.com officials noted that the sedan segment for […] [Read More]

As Manheim’s Tom Webb prepared his presentation for his quarterly conference call to discuss the wholesale market, he chose not to include a slide showing repossession volume trends since he needed only three words to sum up the situation. When asked by Auto Remarketing about what repossession volume is like in the lanes, Webb replied […] [Read More]

Dealers who have potential buyers with subprime credit standings might have a better chance of getting them financed if FICO’s quarterly survey of bank risk professionals is any indication. More than 50 percent of respondents expected the auto sector to see the largest increase in subprime borrowing this year. The survey indicated 38 percent of […] [Read More]

As a seasonal interest in luxury and performance vehicles takes off, it may be hard for consumers to find certain popular models. In fact, dealers who are lucky enough to have BMW M Series units on their lots may not have them for long. [Read More]