Analysis
Report Unveils Brand Exposure Rankings for Auto Brands
Monday, Jul. 2, 2012, 07:54 AM
Auto Remarketing Staff
When a commercial comes on the television advertising the latest model from an OEM, or a print ad boasts the best vehicle on the market, which brands seem to catch consumers’ eyes the most? According to social analytics company General Sentiment’s inaugural Auto MediaMatch Report, Ford is the top auto brand with $90.2 million of […] [Read More]
Webb Revisits Gas Pump Trends as Oil Prices Sink
Friday, Jun. 29, 2012, 05:59 AM
Auto Remarketing Staff
Gas prices might not be as high a priority for water-cooler conversation like when pump prices approached $4 a gallon. Still, an industry observer asked Manheim economist Tom Webb about fuel costs in light of sinking crude oil prices recorded earlier this month. Webb tackled the question as a part of Manheim Consulting’s June Auto […] [Read More]
Study: Drivers Prefer to ‘Plug It In’ Over Built-In Technology
Friday, Jun. 29, 2012, 05:57 AM
Auto Remarketing Staff
Though OEMs continue to look for ways to integrate technology directly into the makeup of new vehicles, consumers may still be looking to “plug in” their devices, putting less emphasis on built-in applications. According to the 2012 Harris Poll AutoTECHCAST study released by marketing research firm Harris Interactive, flexibility to "plug in" current consumer electronics […] [Read More]
Survey Reveals Safety at the Front of Car-Shoppers’ Minds
Friday, Jun. 29, 2012, 05:56 AM
Auto Remarketing Staff
With technological advances in the fields of in-car technology, as well as fuel efficiency, the list of features consumers might come to expect when in the market for a new car continues to grow. That said, it seems that an age-old concern is still at the front of car shoppers’ minds. [Read More]
DealerTrack Network Surpasses 1,200 Lenders
Friday, Jun. 29, 2012, 05:54 AM
Auto Remarketing Staff
Recent automotive retail growth is among the factors cited by DealerTrack as contributing to the company’s achievement of a milestone in number of lenders. On Thursday, DealerTrack announced that more than 1,200 U.S. lenders are now connected to its credit application network. Surpassing this mark sets a new standard in the company’s history, officials said, […] [Read More]
TD Auto Finance Introduces Loan Protection Plan in Canada
Thursday, Jun. 28, 2012, 05:02 PM
Auto Remarketing Staff
TD Auto Finance has rolled out a vehicle return program this week in Canada that may offer a bit more peace-of-mind when a customer steps on a dealer’s lot. In essence, TD Auto Loan Protection lends a financial hand if a Canadian consumer were to go through a life-changing event like losing their job or […] [Read More]
J.D. Power: Canadian Dealer Profits Often Over-Estimated
Thursday, Jun. 28, 2012, 04:23 PM
Auto Remarketing Staff
Average gross profits for Canadian dealers during May were down both year-over-year and month-over-month on both used- and new-vehicle sales, according to data provided by J.D. Power and Associates’ Canadian Automotive Practice. But that might not be the only profit-related challenge facing dealers these days. Some misconceptions among consumers about what dealers are actually making […] [Read More]
Aging Vehicle Landscape May Bring Trade-ins, Jumpstart Aftermarket Business
Thursday, Jun. 28, 2012, 05:59 AM
Sarah Rubenoff
It may be time for consumers who have held onto their vehicles since the 2008 recession, waiting for the economy to bounce back, to hit the lots for a new unit. Experian Automotive reported that there are more than 245 million vehicles on U.S. roads, and that the age of vehicles increased when compared to […] [Read More]
Analysis: Luxury Lease Penetration Back at Pre-Recession Levels
Thursday, Jun. 28, 2012, 05:57 AM
Nick Zulovich
In what should be good news for used-car managers looking for luxury models down the road, NADA Used Car Guide contends that lease penetration for high-end models is back to pre-recession levels. Analysts indicated that the lease rate for luxury units hit 45 percent in 2011, and the rate stood at 44 percent through the […] [Read More]
NADA Proposes Talking Points for White House Advanced Vehicles Summit
Thursday, Jun. 28, 2012, 05:56 AM
Auto Remarketing Staff
On Wednesday, the National Automobile Dealers Association welcomed the Obama administration’s continuing review of the proposed model year 2017–2025 fuel economy rules. As White House personnel held discussions with automakers, environmentalists and government officials, NADA articulated issues the association believes have to be raised during the summit called, “Advanced Vehicles, Driving Growth.” NADA asked a […] [Read More]
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