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Cox study shows gaps in consumer and dealer perceptions of AI, digital retailing
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Analysis
MAFS Hits 10 Million Vehicle Milestone
Tuesday, May. 15, 2012, 03:02 PM
Auto Remarketing Staff
Manheim Financial Services announced today that it started off the second quarter with a key milestone: the company provided floor planning for its 10 millionth vehicle. The dealer who helped MAFS reach this level last month was Robbie Ashcar, owner of Select Luxury in Marietta, Ga. “This is a great milestone for MAFS, and I’m […] [Read More]
Auto Remarketing & SubPrime Auto Finance News Name New Leaders
Tuesday, May. 15, 2012, 05:59 AM
Auto Remarketing Staff
Cherokee Automotive Group recently announced changes in the leadership of its print and online media properties. Steve Leslie is now associate publisher of Auto Remarketing magazine and its affiliated media properties, and Joe Overby has been named editor. At SubPrime Auto Finance News, Amanda Dunlap has been named associate publisher of the magazine and its […] [Read More]
Ally: Auto Financing Interests Unaffected by ResCap Bankruptcy Filing
Tuesday, May. 15, 2012, 05:55 AM
Auto Remarketing Staff
Widely predicted in numerous reports, Ally Financial reiterated the strength of its auto finance business when announcing that mortgage subsidiary, Residential Capital, decided to file for Chapter 11 bankruptcy. Officials emphasized the decision has no impact on Ally’s U.S. auto finance arm nor its direct banking businesses. Ally said it believes these key strategic actions […] [Read More]
How Recession Shaped Today’s Recovery Landscape
Monday, May. 14, 2012, 09:30 PM
Nick Zulovich
As auto loan defaults piled up stemming from the recession that began back in 2008, recovery operations managers at lenders large and small had to tighten up procedures and more in order to handle the added volume. Now four years later, the amount of delinquencies might have slackened, but by and large recovery industry executives […] [Read More]
Upcoming Free DRN Webinar to Highlight Data’s Revenue Capability
Monday, May. 14, 2012, 04:21 PM
Auto Remarketing Staff
Specifically geared for auto lenders, Digital Recognition Network is hosting a free Webinar the company is titling, “Data That Puts Your Company in the Driver’s Seat.” Orchestrated by DRN chief executive officer Chris Metaxas, the online event is scheduled for 2 p.m. on May. 23. DRN reiterated that it specializes in delivering vehicle location data […] [Read More]
J.D. Power: April Leasing Stays Consistent
Monday, May. 14, 2012, 07:59 AM
Nick Zulovich
J.D. Power and Associates discovered little changed on the new-vehicle leasing front in April when comparing month-over-month and year-over-year. Senior director Thomas King indicated the fact that leasing stayed flat was consistent with recent levels “and in line with our expectations. “Although there was some movement, the changes were modest, and we consider them within […] [Read More]
MAX Systems: Does Word-of-Mouth Marketing Still Work?
Monday, May. 14, 2012, 07:57 AM
Jacob Solotaroff
We talk a lot about the power of the Internet — and how it ties in strongly with consumer car-shopping behavior. But what about after a consumer drives off your lot — either with one of your cars or without one? These days, many of them are going home, posting reviews on sites like Yelp, […] [Read More]
Massachusetts AG Penalizes Dealer for ‘Deceptive Marketing Tactics’
Monday, May. 14, 2012, 07:56 AM
Auto Remarketing Staff
About two months after federal officials ordered five stores to halt certain advertisements, a family-owned franchised dealership in business for more than four decades agreed to pay $225,000 in restitution, civil penalties and attorney fees to resolve allegations that it utilized “deceptive marketing tactics.” Massachusetts Attorney General Martha Coakley announced the consent judgment against McGee […] [Read More]
Domestic & Two German Brands Praised for Most Effective TV and Print Ad Campaigns
Friday, May. 11, 2012, 05:59 AM
Auto Remarketing Staff
While dealers and automakers are turning more toward online advertising avenues, Phoenix Marketing International completed a study Thursday analyzing which OEMs are most successful with their traditional mediums — television and print campaigns. Of the 35 brands tracked across multiple vehicle segments and ad media types, Phoenix discovered Chevrolet, Volkswagen and Audi generated the “best […] [Read More]
Edmunds Contends Vehicle Recall Process Contains Flaws
Friday, May. 11, 2012, 05:57 AM
Auto Remarketing Staff
With companies such as Carfax recently touting the importance of fixing recalled vehicles, analysts from Edmunds.com believe the entire recall process could use a tune-up. Edmunds conducted its own investigation and found what the site contends are issues in the vehicle recall process: —There are no laws that require a vehicle’s owner to notify a […] [Read More]
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