WASHINGTON, D.C. — Continuing with the grassroots-style marketing of its Fiesta model, Ford is looking for the "most unique and stylish individuals" to appear in an upcoming TV advertisement for the vehicle. The automaker is holding the "Inspired by Color" casting call event this week at Howard University in Washington, giving everyday folks the shot at […] [Read More]

SHELBY TOWNSHIP, Mich. — Todd Wysocki, president Michigan Auto Title Services, recently hired a new executive to serve as vice president of strategic planning and analytics. Coming over to MATS from Hyundai Motor Finance is Matthew Yoo. MATS is looking for Yoo to leverage key factors of success in the title industry and proprietary process developed […] [Read More]

TULSA, Okla. — Dollar Thrifty Automotive Group announced a $200 million financing transaction on Friday to finance more fleet vehicles. The company's chief executive officer highlighted that DTAG can again access the capital markets at competitive rates. Explaining the financing in more detail, the company said its Rental Car Finance Corp. subsidiary issued $200 million of Rental Car Asset […] [Read More]

CARY, N.C. — Topping the charts as the leading story this past week at AutoRemarketing.com was news about OPENLANE not only naming a new top executive but also highlighting its recent strong sales performance. Readers also wanted to know what NADA Used Car Guide and CNW Research had to say about the future used-vehicle market. The […] [Read More]

DETROIT — The NAFA Fleet Management Association said Thursday that it is offering fleet managers free admission to the expo hall and two of the keynote addresses at its upcoming 2010 Institute & Expo, which will be held April 24-27 at Detroit's Cobo Center. Qualifying fleet managers — meaning those who either manage a fleet or are […] [Read More]

NEW YORK — Edmunds.com recently unveiled its first-ever Marketing Breakthrough Award at the New York International Auto Show and honored Ford, praising the automaker for its skillful marketing that backed up strong new products and helped to significantly bolster the brand's image. "Ford's image has improved by leaps and bounds in the past year because the company […] [Read More]

FORT WORTH, Texas — There is quite a bit of information currently circulating about license plate recognition technology and the various companies that are providing this technology and services. As a recovery professional, I am sure many of you are interested in learning factual information that would enable you to make an informed decision as to how, […] [Read More]

SAN ANGELO, Texas — In preparation for its 74th annual training conference and seminar this week in San Diego, the president of the Allied Finance Adjusters Conference reiterated points that have been echoed by recovery agents from throughout the country. George Badeen issued a message to the conference's membership and anyone involved with repossessing vehicles about […] [Read More]

SANTA MONICA, Calif. — Edmunds.com totaled up incentives spent by automakers in March and found the aggressive offerings from Toyota pushed Japanese manufacturers into unprecedented territory. "Incentives helped lift sales to its highest level since Cash for Clunkers," explained Jessica Caldwell, director of industry analysis for Edmunds.com. "And this month will be the highest ever for […] [Read More]

CARY, N.C. — Whether or not they were dealers for that automaker, readers went to AutoRemarketing.com this past week to learn more about Chrysler's decision to begin reinstating some franchise operations. Also drawing plenty of attention last week was news about a new online program enhancement rolled out by Manheim. The top five stories from AutoRemarketing.com last […] [Read More]