Herb Gordon Mercedes-Benz has a new name and a new showroom. A year after breaking ground, dealership management celebrated the opening of the new rooftop this week at 3301 Briggs Chaney Road, just off of Route 29 in Silver Spring, Md. The franchise operation is now called Mercedes-Benz of Silver Spring. Since inception in 1972, […] [Read More]

Auto Remarketing learned on Wednesday that Cadillac has revamped and relaunched its certified pre-owned program. Cadillac said it’s relaunching the program to boost the resale value of the models and provide “added confidence to customers seeking a used luxury automobile.” Cadillac’s enhanced CPO program being rolled out this spring includes a more robust vehicle inspection system, a six-year, 100,000-mile limited warranty, 24-hour […] [Read More]

I have been invoking the inimitable Yogi Berra a lot recently; in particular, his observation about a restaurant that was so busy that no one ever went there. Perhaps unwittingly, Yogi highlighted one of the effects that makes auto sales forecasting tricky these days. It is that people modify their actions based on what they […] [Read More]

Chrysler thinks its city’s connection to football, fashion and hip-hop music can further enhance the success of its ongoing marketing campaign, “Imported from Detroit.” The automaker announced Wednesday the campaign for the all-new 2011 Chrysler 300 continues the "Imported from Detroit" messaging featured in the Chrysler 200 Super Bowl commercial and takes it to a “new […] [Read More]

A college football scandal involving a car salesman that has undoubtedly led to gray hairs and scarlet faces across the Buckeye Nation appears to have made a bit of a U-turn. It was reported in The Columbus Dispatch last week that Aaron Kniffin, a car salesman formerly with Jack Maxton Chevrolet in Columbus, Ohio, sold […] [Read More]

ResponseLogix announced Wednesday that the company plans to launch efforts to help its Japanese-affiliated U.S. auto dealerships recover and cope with inventory shortages due to the Japan earthquake and tsunami that hit on March 11. ResponseLogix, a provider of auto digital response management software for Internet leads, has decided to reduce pricing for its products […] [Read More]

Depending on which financial or performance metric you consider; Toyota Motor Corp. either had a steady 2011 fiscal year or a challenging one. The automaker revealed Wednesday that on a consolidated basis, net revenues for the fiscal year totaled 18.993 trillion yen, an increase of 0.2 percent compared to the previous fiscal year. Toyota computed […] [Read More]

Volkswagen welcomed a new general manager of its pre-owned operations this week, bringing in a senior director from J.D. Power and Associates whose immersion in the car business goes back to his youth. Now heading up the pre-owned side of VW is Scott Weitzman, who talked with Auto Remarketing on Tuesday to share some perspective about his […] [Read More]

Volkswagen of America broke ground Wednesday for what is set to be a new 30,000-square-foot dealership in downtown Walnut Creek, Calif. The facility will be built to accommodate the automaker’s growing sales and customer base and will provide customers with a list of increased and enhanced amenities. "Two of Volkswagen’s major objectives are excellent customer […] [Read More]

General Motors is using its profitable momentum to put more workers back on the company payroll. Chairman and chief executive officer Dan Akerson presided over Tuesday’s announcement that automaker will invest about $2 billion in U.S. assembly and component plants, creating or preserving more than 4,000 jobs at 17 facilities in eight states. “We are […] [Read More]