Retail
NHTSA Investigates Ford Fusion, Mercury Milan for Floor Mat Issue
Thursday, Jun. 3, 2010, 02:00 AM
Auto Remarketing Editor Joe Overby
WASHINGTON, D.C. — The National Highway Traffic Safety Administration has launched an investigation of 2010 Ford Fusion and Mercury Milan vehicles regarding allegations of possible stuck accelerator pedals caused by optional "All Weather" floor mats. Drivers of those models should not stack any unsecured floor mats over the carpeted mat that comes standard on the vehicle, NHTSA […] [Read More]
Edmunds Reviews GM Status One Year After Bankruptcy
Thursday, Jun. 3, 2010, 01:58 AM
Auto Remarketing
SANTA MONICA, Calif. — Tuesday marked the first anniversary of General Motors filing for bankruptcy, and several analysts from Edmunds.com who looked back on the past year for GM said they believe bankruptcy might end up being "one of the best things that ever happened to the company." Edmunds.com chief executive officer Jeremy Anwyl took the lead in assessing where GM now […] [Read More]
NADAguides.com Reveals June Car of the Month
Thursday, Jun. 3, 2010, 01:57 AM
Auto Remarketing
COSTA MESA, Calif. — NADAguides.com decided to go with a sporty option on Wednesday when the site named its Car of the Month for June. Site analysts raved about the "well-rounded combination of luxury and sport" when selecting the 2010 Audi TTS. The site pointed out the 2010 Audi TTS is available in two trim levels: […] [Read More]
Edmunds.com: If Mercury Left by Wayside, Ford Will Still Retain Those Customers
Wednesday, Jun. 2, 2010, 02:00 AM
Auto Remarketing
SANTA MONICA, Calif. — Though Ford's communications and management teams have remained largely mum about reports that the automaker will wind down Mercury, Edmunds.com said if this does come to pass, then it is good news. Analysts with the site also suggested that most of the customers will stick with Ford when the Mercury brand closes up shop. In fact, […] [Read More]
Toyota Adjusts Structure to Handle Corporate-Social-Responsibility Functions
Wednesday, Jun. 2, 2010, 01:55 AM
Auto Remarketing
TOYOTA CITY, Japan — Toyota Motor Corp. shook up its divisional assignments again on Tuesday. Executives said corporate-social-responsibility functions now fall under the jurisdiction of their corporate planning division. Previously, CSR functions, which include risk management, were under the environmental affairs division. The automaker emphasized it made the change to "enhance the collection of information within […] [Read More]
Will Ford Terminate Mercury Brand?
Friday, May. 28, 2010, 02:00 AM
Auto Remarketing
DEARBORN, Mich. — Rumors are apparently starting to circulate that Ford is looking into winding down its Mercury line, according to a report out Thursday. Citing two people "familiar with the plan," the report indicates that Ford's top executives are preparing a proposal to kill Mercury that could be presented to directors in July. Apparently, the […] [Read More]
Edmunds.com: May SAAR Likely to Reach 11.4 Million
Friday, May. 28, 2010, 01:56 AM
Auto Remarketing
SANTA MONICA, Calif. — While May's market hasn't exactly been glimmering, the upcoming Memorial Day weekend should provide a nice lift to new-vehicle sales and help push the month's seasonally adjusted annualized rate above the April level, according to Edmunds.com. Analysts with the site indicated that such higher-than-average sales on Memorial Day weekend have become standard fare for […] [Read More]
AutoNation, Nissan Launch New LEAF Promotion
Thursday, May. 27, 2010, 01:56 AM
Auto Remarketing
WASHINGTON, D.C. — Promotions like what AutoNation recently undertook with GOSO, a social media management provider, evidently have worked quite well to promote the new Nissan LEAF. The fully electric vehicle reportedly is drawing strong pre-sale traffic already. The LEAF becomes available for purchase or lease at Nissan dealers in select markets this December and nationwide […] [Read More]
Ram Truck Promotion Helps to Stimulate Floor Traffic, Support Troops
Thursday, May. 27, 2010, 01:54 AM
Auto Remarketing
AUBURN HILLS, Mich. — An ongoing campaign to promote the Ram Truck Brand is doing more than generating extra traffic in showrooms. Automaker officials on Wednesday shared some early returns connected with the "Letters for Lyrics" campaign that has the goal of sending 1 million letters to U.S. soldiers deployed around the world. Since the promotion […] [Read More]
TrueCar: Incentives Crucial to May Sales Projections
Wednesday, May. 26, 2010, 11:59 AM
Auto Remarketing
SANTA MONICA, Calif. — Automakers' continued heavy use of incentives to move new vehicles is what could push May sales higher by double digits from last year. That's the assessment from TrueCar.com in its latest sales forecast and incentive analysis. The site predicts May light vehicle sales including fleets to come in at 1,050,290 units. Analysts […] [Read More]