General Motors said that it will be creating 750 jobs in the near future with its plans to bring in a third shift to the Flint Assembly plant in Michigan. In some good news for the state’s manufacturing sector, all of these positions will be given to laid-off auto workers.   The automaker intends to […] [Read More]

While many Americans will be intrigued to see who claims the NFL Championship, Subaru of America is asking people to spend part of their Super Bowl Sunday with their dogs. The automaker is using its own website and Facebook page to generate interest for its “Dog Tested. Dog Approved” campaign and the new Subaru Game Day […] [Read More]

J.D. Power and Associates continued the flood of positive projections for 2011 new-vehicle sales as the firm indicated January new-unit retail sales are starting the year ahead of expectations. Analysts believe January new-vehicle retail sales are expected to come in at 632,100 units. That figure would represent a seasonally adjusted annualized rate of 10.0 million […] [Read More]

In reviewing Mitsubishi’s global business plan for fiscal years 2011 through 2013, Auto Remarketing learned the end might be near for the automaker to continue building region-specific models, including U.S.-only models. Instead Mitsubishi looks poised to take on a more global approach with its product platforms.   The automaker’s production hub in the U.S. will be used to build a […] [Read More]

Continuing its slew of announcements, General Motors named a new senior vice president of global product development on Thursday. The automaker appointed Mary Barra to the post. Barra was most recently vice president of global human resources, a post in which she began in 2009. Her position prior to that was as GM’s vice president of global manufacturing engineering. [Read More]

The Metro Detroit Buick GMC Dealers Association wrapped up its yearlong Detroit Sweepstakes during the recent North American International Auto Show. In celebration of the conclusion, a Buick dealer awarded the grand prize, a two-year lease, to a Michigan schoolteacher. The association’s campaign included more than 30 local events at member dealerships. Entries were collected at […] [Read More]

Continuing a series of upper-level management shuffling, General Motors revealed Wednesday that it assigned one of its veteran executives to the role of global chief technology officer. Tasked with bringing greater focus and urgency to developing leading edge technology for all GM vehicles is Thomas Stephens. The company explained the new CTO position is a […] [Read More]

Acura is hoping action sports enthusiasts will take their passion for the outdoors and blend it with Facebook for the brand’s latest campaign. Brand officials announced this week that they are launching a social marketing campaign to help promote the all-new 2011 TSX Sport Wagon. The “Compete Like a Pro” campaign, hosted on Acura’s Facebook page, aims to […] [Read More]

Exactly how strong is the chassis of a Lexus LS? To answer the question, brand officials created an elaborate scenario to be the root of a new advertising campaign that debuted this week. Lexus set the scene for what viewers will be seeing in this spot. “A lone crane slowly lifts the front end of […] [Read More]

In some good news for the manufacturing sector of a Midwestern state, Ford said Tuesday it will be pumping $400 million into mass enhancements for its Kansas City Assembly Plant and will bring a new vehicle to be produced at the Missouri factory. The new vehicle will come in for production once Ford had transferred […] [Read More]