Chris Walsh says consumer engagement with video content is growing. Along with that, advertising dollars are moving to digital video ad formats, said Walsh, who is vice president and general manager at Naked Lime Marketing. “However, too often dealerships simply repurpose TV video content without considering the best practices for online digital videos,” Walsh said […] [Read More]

With Lithia Motors’ new sell-from-home experience, a customer first inputs a few vehicle details. Then, the algorithm shows an immediate offer. After that, the seller meets at his or her chosen location with a concierge who picks up the car. Then, funds are deposited into the seller’s bank account. “It was the best experience we ever had […] [Read More]

As the new vice president and general manager of national sales for auto industry digital marketplace Cars.com, Julie Scott seeks to bring growth to Cars.com’s national sales channel. In doing that, Scott will focus on advertising that drives business for OEMs, regional dealership groups and brands looking to gain from Cars.com’s insights and its monthly […] [Read More]

How blockchain can be used in the automotive industry continues to make significant progress, according to a leading organization’s update shared on Monday. The Mobility Open Blockchain Initiative (MOBI) is working with BMW, Ford, General Motors, Groupe Renault, Honda and other major automakers to develop a multi-stakeholder proof of concept (PoC) for a blockchain-based vehicle […] [Read More]

In an effort to help dealers with their “time to line,” ACERTUS this morning released its latest proprietary transportation management system (TMS) technology for automotive shippers The tech-enabled automotive logistics and services company highlighted that its new solution dubbed, VINlocity, is designed to simplify and streamline auto shipping with instant quotes, seamless ordering and real-time […] [Read More]

In 2011, OfferUp started out and promoted itself as paving the way for a simpler, more trusted way to buy and sell locally. It launched OfferUp Autos in 2018, with a goal of reducing the “friction in the car buying and selling process” and allowing customers to browse local inventory, and for sellers to post […] [Read More]

IHS Markit has worked closely with Novation Analytics in recent years. The companies have helped original equipment manufacturers and suppliers meet the challenges of emissions compliance, said IHS Markit vice president of automotive planning solutions Tim Armstrong. The companies will continue working closely together, as information and analytics company IHS Markit announced on Thursday it […] [Read More]

As a result of Mercedes-Benz USA “enhancing the fan experience,” Atlanta sports fans can now share a touchdown dance with Matt Ryan of the Atlanta Falcons, or celebrate a goal with Josef Martinez of the Atlanta United. Mercedes-Benz is introducing its all-new augmented reality experience at Mercedes-Benz Stadium, which through 2021 will allow sports fans […] [Read More]

A new partnership could help retailers “evolve their businesses to effectively compete and win in an increasingly digital world," said Digital Motors chief executive officer Andy Hinrichs. The partnership is between automotive retail and financial technology company Digital Motors and Orange Coast Auto Group. Hinrichs said in a news release that the partnership "underscores our commitment […] [Read More]

Jaguar Land Rover Austin general manager Damon Spears says that his company’s use of Dealerware fleet management software has allowed it to know the most important information about its fleet in real time. “We're saving thousands of dollars a month in fuel recovery, and most importantly, we're delighting customers with a more modern experience,” Spears […] [Read More]