In this episode, recorded at the company's Detroit-area offices, Cox Automotive chief product officer Marianne Johnson discusses practical uses of artificial intelligence for dealers and auto auctions, the use of AI in alternative vehicle usage and connecting the online to in-store experience for car dealers. Plus, she shares how dealers can be good stewards of […] [Read More]

“What have you got on me, and why? And what are you doing with it? Who did you share it with?” That’s the succinct way that John Lewis sums up what consumers have the right to know under the California Consumer Privacy Act. The CCPA gives Californians the right to find out what personal information […] [Read More]

Auto dealers not yet wholly confident in their digital retailing approach should find guidance at the Automotive Intelligence Summit later this month in Raleigh, N.C. Spoiler: Online car sales are a people business. Tim Cox, who is the co-founder and senior vice president of sales for CarNow, estimates that the car business has “only about 4% […] [Read More]

In 2016, global luxury automotive brand Genesis launched its Genesis at Home purchase experience in Canada using automotive industry digital retailing services company Motoinsight’s digital retailing platform MotoCommerce. Motoinsight describes Genesis at Home as a “global industry first” that it said allowed customers to complete the entire purchase process online. Now, as Genesis expands into […] [Read More]

A CDK Global plan to divest its digital marketing business allows the CDK management team to work on increasing momentum in its core auto software business and to accelerate fiscal 2020 growth, CDK Global president and chief executive officer Brian Krzanich said in a news release. The company’s digital marketing business includes all of its […] [Read More]

Adding resources and upgrading its account management team, enterprise dealer management system company DealerBuilt has promoted Kathy Henderson to national accounts director. Henderson is responsible for client retention, and she manages account managers who help customers use DealerBuilt’s products and services. DealerBuilt executive vice president Veronica Dunford described Henderson as “an ideal client advocate.” “As […] [Read More]

For a while now, there has been Software-as-a-Service (SaaS). And more recently, there has been the development of Mobility-as-a-Service (MaaS). Now you can add another item to the “as-a-service list;” this time in the fleet space. On Wednesday, Spiffy, an on-demand car care, technology and services company, introduced Fleet Management-as-a-Service (FMaaS) to help fleet managers […] [Read More]

A new “mobile optimized” car sales platform promises to appeal to the younger generation by bringing together the latest in digital technology to improve the overall car-buying experience and bring dealerships a more efficient and profitable business model. The platform is called 321 Ignition, and it says that it allows dealerships to bring a “concierge-level […] [Read More]

Drip campaigns are automated emails that go out at the time that certain triggers are set off, according to digital marketing company, fishbat. Those triggers could include situations in which someone signs up for a newsletter or remains on a site page for a long time without purchasing. Or, it can even take place after […] [Read More]

AutoIMS created a new position on its leadership team but didn’t have to go far to find the professional for the role, choosing one of the first employees. On Tuesday, AutoIMS appointed Robert Williams as its chief technology officer. In his new role, Williams takes on comprehensive responsibility for the entire technology team, including development, […] [Read More]