CDK Global announced Friday that CDK websites will support the specification for Google Analytics that PCG Companies released for automotive dealers last year. CDK dealers and dealer groups can now independently review website and marketing performance data from Google Analytics. “We are excited to offer our dealers a standardized implementation of Google Analytics,” CDK Global […] [Read More]

Much of AutoNation’s quarterly conference call included nearly every Wall Street observer who participated wanting more details about the dealer group’s partnership with self-driving technology company Waymo—part of Google's parent company Alphabet Inc. To recap, AutoNation on Thursday announced a multi-year agreement to support Waymo’s autonomous vehicle program. AutoNation said it will offer strategic capabilities […] [Read More]

Dealer Simplified has partnered with Dominion Dealer Solutions to give dealers using any of Dominion's customer relationship management tools access to its automotive auction solution, Auction Simplified, and wholesale buyers network. Via a mobile auction app and desktop solution, Auction Simplified facilitates real-time live bidding from franchise dealers to wholesale buyers. The auction service offers dealers […] [Read More]

JM&A Group recently introduced Dealer Source, its new application portal designed to speed up online transactions. The new portal’s self-service capabilities can help dealers improve efficiencies and the customer experience, according to the company. “Part of the value we bring to our dealers is in-store support for their day-to-day operations, and resources to increase their productivity,” said […] [Read More]

Dealers sometimes see potential buyers who just don’t have quite enough cash for the down payment so the financing and vehicle delivery processes can be completed. Now Lyft has established a dealer-relationship program that could solve the down-payment issue as well as bolster the number of drivers who work for the ride-sharing platform. Veteran industry […] [Read More]

You can expect to see the Fair used-car leasing app roll out in the San Diego and Bay Area markets in California in coming weeks before rolling out nationally next year. In an Oct. 23 phone interview, Fair president Georg Bauer said the San Diego launch was expected in about four weeks, with the Bay […] [Read More]

CarNow announced Wednesday it has partnered with PCG Companies to support open standards for Google Analytics events and goals. The company’s platform is now certified to be compliant with the PCG Google Analytics specification for the automotive industry. Consumer interactions on the CarNow platform will be visible in Google Analytics using predefined event names and […] [Read More]

Think of it as a tool that could deliver found money. And not just a couple of bills in the pocket of your jeans, but “potentially billions,” according to analytics start-up WePredict. WePredict is aiming to free up this much money in auto industry warranty reserves through a unique analytics solution providing manufacturers and suppliers […] [Read More]

Pearl Technology Holdings announced it has expanded its relationship with Experian to integrate its propensity scoring platform, designed to target consumers who have the highest propensity to make a purchase or lease a vehicle within a particular period of time. Pearl now has the capability to calculate more than 1,000 elements when scoring a consumer’s […] [Read More]

Our guest today is Brian Geitner, the president of Cox Automotive Media Solutions. That group, of course, includes the Autotrader, Kelley Blue Book and Dealer.com brands.  In a late-September interview at Cox Enterprises in Atlanta, Joe and Brian talk about how the "Big 3" brands in the group use advanced analytic tools. Plus, we dive into their improvements […] [Read More]