Today’s car-buying marketplace demands nothing less than a connected, personalized customer experience. Consumers want dealerships to know who they are and what their interests are, and to anticipate the types of cars and services they need. They want to reach their salesperson whenever it’s convenient for them, whether by voice, e-mail, video or text. These […] [Read More]

Another online used-car marketplace has joined the peer-to-peer car sales space. Blinker, led by John Elway Dealers and Summit Automotive Partners founder Rod Buscher, launched Tuesday in Colorado. Through the Blinker app, consumers in Colorado can buy, sell and finance used cars. It is free for both buyers and sellers and includes a free Carfax report. […] [Read More]

If you’re unfamiliar, Waze is the world’s largest community-based traffic and navigation app. You can join other drivers in your area who share real-time traffic and road info, saving everyone time and gas money on their daily commute. In this post we’ll show you how to create a Waze ad for your dealership and dive […] [Read More]

This week, Flick Fusion introduced what it’s calling FlickWidget, which is being touted as a responsive video display tool proven to increase the number of video views on dealers' websites. In a pilot trial conducted with website and digital marketing vendor Dealer E-Process, the company highlighted FlickWidget was installed on the home page of seven […] [Read More]

KosLo — an online service that lets consumers request vehicles, with participating dealers then bidding for their business — said Monday it has integrated Dealertrack’s Digital Retailing solution within its website. The company said this will allow consumers to calculate realistic payments online and apply for financing from any device. It also brings a new audience to […] [Read More]

Cars.com chief executive officer and president Alex Vetter called it an “exciting week” as the company announced it would be spun off as a separate, publicly traded entity through a process expected to be finalized during the first half of next year. For dealers who list their inventory on Cars.com, perhaps they should be excited, […] [Read More]

Cars that receive 30 vehicle detail page views in 30 days sell more quickly than those that don’t. That’s according to an analysis of VDP view distribution by LotLinx, which in looking at 483,715 VINs from 299 U.S. dealers found that 81 percent of cars on dealer lots sold after receiving 30 VDP views in […] [Read More]

As part of a broader state-by-state roll-out plan, Denver-based DealersLink has announced its entry into Illinois. The company, which is focused on helping dealers source and acquire used vehicles for their retail markets, says it is aggressively expanding and signing on new dealerships in the Prairie State with a focus on further expansion into Midwest […] [Read More]

The event-producing year involving Cars.com generated another headline on Wednesday morning as the vehicle-listing website’s parent company — TEGNA — announced it intends to spin-off Cars.com, creating two independent publicly traded companies. Additionally, TEGNA announced that Gracia Martore, its president, chief executive officer and a member of its board of directors, will retire upon the […] [Read More]

While it doesn't amount to a majority, 45 percent of vehicle orders at dealership websites that provide online checkout happen between 4 p.m. and 5 a.m. (local time of buyer), according to a recent Drive Motors analysis. The company broke down the remaining 55 percent as follows: 38 percent happen during the meat of the workday (10 a.m. […] [Read More]