Car dealers will be able to create virtual reality vehicle videos through a new service launched by video marketing solutions provider Flick Fusion. On Monday, the company announced the launch of 360VR, a platform that lets dealers generate VR inventory videos for use on their websites, in email marketing and mobile ads, and on social […] [Read More]

Carfax’s new Snapshot tool aims to help consumers on car-shopping websites make faster, more informed buying decisions. Carfax Snapshot puts key vehicle history details such as reported accidents, number of owners, service records and open recalls right in front of potential buyers on the search results (SRP) and vehicle details (VDP) pages. Car shoppers then […] [Read More]

By now, you may have seen Vroom’s first-ever television commercials, which feature comedic actors John Leguizamo and Rachel Dratch. Funny and purposefully a bit oddball, one features the pair, as husband and wife “Dick and Peggy,” riding an ostrich and a yak to avoid buying a car. In the other, Leguizamo constantly distracts Dratch while she’s meditating, […] [Read More]

The settlement plan involving Volkswagen and Audi 2.0L TDI vehicles in the U.S. has been granted preliminary approval by a federal judge in California, meaning eligible customers will soon have an important choice to make: sell their car back to VW (or end the lease without a penalty) or keep the car and get a free […] [Read More]

AutoAlert announced it is now a certified partner in the Audi of America Tier III Co-Op Program. The program allows Audi dealerships to be reimbursed for certain OEM-approved expenses, provided they follow certain guidelines and have funding available. This process can give their teams more spending power elsewhere, according to news release. AutoAlert equity- and data-mining […] [Read More]

Edmunds.com celebrated the grand opening of its brand new headquarters — dubbed "EdQuarters" — at the Colorado Center in Santa Monica, Calif., on Tuesday. The facility consisting of 143,000 square feet was designed by M+M Creative Studio, and site officials believe it “sets a new bar” for workplace culture and amenities in Los Angeles’ emerging […] [Read More]

Cars.com chief executive officer and president Alex Vetter explained why the company’s decision to acquire DealerRater goes way beyond just another sales tool within its service portfolio it can provide to dealerships. In a way, Vetter described the pending transaction first announced on Tuesday morning basically as a move to protect dealerships from losing their […] [Read More]

Cars.com announced on Tuesday morning that the company has entered into an agreement to acquire DealerRater, one of the industry's largest automotive consumer review websites. Officials indicated the transaction is subject to regulatory approval and customary closing conditions, and is expected to close by the end of August. Terms of the transaction were not disclosed. […] [Read More]

Visitors to manufacturer websites who use shopping tools such as a payment calculator or interior/exterior view tend to be more satisfied with their car-shopping experience, according to the summer edition of the J.D. Power 2016 Manufacturer Website Evaluation Study. The study, in its 17th year, measures the usefulness of automakers' websites during the new-vehicle shopping process […] [Read More]

FordDirect chief operating officer Valerie Fuller will be stepping down Sept. 1 to pursue other opportunities, the company said Friday. Chief executive officer Mike Jurecki announced the news in a press release, thanking Fuller for her leadership of the company, which included serving as interim CEO for the first half of this year and 11 years […] [Read More]