On Credit Group recently announced its dealer wholesale program has expanded to reach across Canada. In support of its national presence, the company hired a new vice president of Inventory on Credit. Tapped for the position is Rick Wilson, who is a 25-year veteran of the automotive industry, with specific experience in the inventory finance […] [Read More]

Text messaging: a tool to finalize plans, say a quick hello, or locate your teenager, among various other daily tasks. But buying a car using this quick form of communication still seems a bit far fetched. That said, data from Swapalease.com released Tuesday tells a very different story. The company contends that text messaging may […] [Read More]

We’re at the end of our Gen X and Y series, and we’ve covered a lot of ground: from the new younger-consumer shopping process to the ways you can gain an online advantage. So what happens when Gen X and Y consumers see your wonderful MARK-driven online listing and wind up on your lot? You […] [Read More]

Dealers using Android devices may take note of the launch of VinSolutions’ mobile CRM application VinMobile for Android, announced this week, as a way to stay connected to customers. VinMobile for Android supports all of the same features that are supported by iPhone and iPad devices, the company said, and follows the January 2013 release […] [Read More]

Auto/Mate Dealership Systems, which offers dealership management system software, announced this week that it will take part in a new program aimed to assist auto retailers with the use of industry-related technology. The company will participate in General Motors’ new Dealership Technology Assistance Program, after Auto/Mate’s dealership management system and Customer/Mate both received certification from […] [Read More]

Increasing your online footprint, welcoming shoppers to your dealership homepage, and enhancing vehicle listings are just a few ways dealers can use video footage today. But just how important is using video as a digital marketing tool to pre-owned dealerships? Shane Hambly, sales director at e-dealer, says, “If you’re not already in the video game, […] [Read More]

A recent study from Google and Ipsos OTX MediaCT makes several bold predictions for mobile marketing this year, including: —One billion people will soon use mobile devices as their primary Internet access point. —One million small businesses globally will build a mobile website. —Smartphones will prove exceptional at driving new consumer behavior. —Tablets take their […] [Read More]

We covered the “M” in MARK, now it’s time for the “A”: affordability. Affordability is about demonstrating that your vehicle’s price is fair. Most car shoppers have a fear of getting ripped off, so providing evidence that your car is a great value at a fair price is crucial. Many dealers miss an easy way […] [Read More]

Dealers looking to shorten the process from initial ad view to auto sale have a new, unified tool at their disposal, as Dealer.com announces the enhancement of its family of digital advertising products. Offering new features, capabilities and services designed to work together, the tool is called the Unified Advertising Exchange (UAX). Dealer.com says the […] [Read More]

Technology meets marketing in a new joint venture announced this week by AutoAlert Inc. and The Ready Group. Boyd Warner, chief executive officer of AutoAlert, made the partnership announcement, noting a joint venture with Boston-based strategic automotive marketing agency The Ready Group LLC. The new entity is called DirectAlert LLC, which company officials said will […] [Read More]