Successfully managing, maintaining and expanding a store’s online reputation is still a relatively new job to some dealers. And it seems almost everyone has a different strategy to go about accomplishing this task. With this in mind, Auto Remarketing looked at what some top experts in the digital marketing field have found in order to […] [Read More]

In the Remarketing Technologies special section of the April 1–14 print issue of Auto Remarketing, you can see what the industry experts are saying about the role of online reputation management, mobile devices and social media within the car business. In the same issue, we’ll also show you how a few of your fellow dealers […] [Read More]

In its latest blog post, the Naked Lime Marketing team focused on conversion rates and how to turn more of your website visitors into buyers. The site offered dealers six ways to improve site performance and conversion rates. The tools cover a range of tools from quick notes on inventory listings to home page forums. […] [Read More]

In an effort to protect dealers, automakers and affiliates from fraud, Cars.com chose 41st Parameter on Wednesday as its new primary fraud protection provider to help support the retail listing website’s growing demands. Cars.com explained that when it decided to reevaluate its approach to fraud prevention, the site had very clear requirements. Officials wanted a […] [Read More]

Auto/Mate Dealership Systems announced this week that it has completed integration with the CAR-Research XRM customer relationship management system. So what does this mean for dealers? Through the integration of these DMS and CRM solutions, dealers who use either product now have an expanded number of vendor choices. What’s more, for dealers who use both […] [Read More]

Making your dealership visible online is crucial — and that’s not news. New research from FordDirect — the joint venture between Ford Motor Company and its franchised dealers that provides digital marketing guidance — adds to the mounting pile of evidence supporting this sentiment. [Read More]

Anytime, anywhere bids are the goal of a recently launched auction industry app, the release of which was announced this week.  Copart announced the debut of its newest version of Copart Mobile, a mobile application that allows buyers to attend Copart’s patented live auctions and bid from any iOS device. The company said it re-launched […] [Read More]

Besides having hours of good reading all in one place, what I like best about the books and magazines on my tablet device is that I can access them easily through apps. No navigating, no typing out Web addresses, no fuss. Just a swipe or two of my thumb, and I’m there. Well, we at […] [Read More]

Dealer.com has created a new tool for dealers aiming to simplify the advertising process. Wouldn’t it be easier to organize your marketing plan if each element could be found in the same place? Dealer.com’s new Unified Advertising Dashboard is designed to do that very thing, providing dealers with a "holistic view of competitive market data, […] [Read More]

Satellite radio launched a mere  decade ago. Now, there are 50 million satellite enabled vehicles on the road today, according to SiriusXM’s chief financial officer David Frear. The CFO explained that the "next phase" for the company’s future will be capitalizing on "when those (new) cars start to turn over into the used market." Earlier […] [Read More]