Today's consumers are driving fewer miles, keeping their cars longer and researching more, all of which combine to cost dealerships millions of dollars in lost service revenue each year — so says Mike Walther, chief executive officer of DMEautomotive. To help dealers and OEMs achieve what the company calls Total Customer Retention, Walther and DMEa […] [Read More]

Dealers have a new tool when it comes to identifying vendors and technologies to help them run their showrooms, thanks to a company that also named a new chief financial officer this week. Calling the launch a “true plug-and-play system,”  Dealer.com on Monday introduced its Certified Provider Program, featuring technology and service providers that have […] [Read More]

Potratz Automotive Advertising has chosen a new chief marketing officer. The company announced last week on its blog that it has hired Dennis Galbraith, who it said has over 21 years of experience in operations, marketing and market research.  Galbraith is the founder of Dennis Galbraith Enterprises and RevenueGuru.com, former vice president of Cars.com and […] [Read More]

An aging car normally goes hand-in-hand with frequent service visits, especially when a driver is hoping to maintain the vehicle for years to come, warding off a new-vehicle purchase. And according to survey results released in August by research firm Polk, the average age of all light vehicles is 11.4 years, with the number of […] [Read More]

OneCommand, a customer marketing and loyalty platform provider for dealers, partnered with Project Connect, an organization that provides advocacy paired with specialized educational services and lifestyle enrichment opportunities for homeless children to ensure they get the most out of the current school year. Officials highlighted that together the team at OneCommand and Project Connect helped […] [Read More]

String Automotive, a provider of analytics and online marketing solutions, introduced a new solution on Tuesday called the Dealer Positioning System (DPS). The company explained the DPS is designed to enable dealers to attract, convert and retain more buyers by letting their “data lead the way.” The DPS is meant to put the power of […] [Read More]

Earlier today, DMEautomotive launched DMEInsights, what the dealership marketing provider believes is an innovative customer loyalty analytics system. Officials explained DMEInsights is designed to revolutionize dealer service marketing and enable stores to dramatically increase the value of their customers, using a system to generate comprehensive analytics for every stage of the auto service customer lifecycle. […] [Read More]

One of Used Car Week’s sponsors, Liquid Motors, rolled out a new solution this morning, a tool the company is calling LiquidConnect. LiquidConnect is a mobile application designed to empower dealers, independent auto auctions and inspection companies to perform vehicle data collection, update pricing, capture vehicle photos and input vehicle condition data. “LiquidConnect speeds up […] [Read More]

Auction Edge announced new capabilities for its EDGE ASI system this week, reporting that customers now have EDGE Mobile Check-In and a new Green-Screen Report Generator at their disposal. These new tools are designed to help auctions improve business operations and their responsiveness to customers.  Here’s how they work: [Read More]

My previous post explained the importance of converting your vendors to a pay-for-performance ad model. That is, knowing your cost per lead across your various online traffic sources. When it comes to measuring your cost per lead, we see top performers achieve at $70 while typical dealers perform around $100. But once you have those […] [Read More]