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Technology
Number of Mobile Car Shoppers Continues to Grow; More Focus on CPO and Used
Thursday, Oct. 18, 2012, 05:59 AM
Sarah Rubenoff
Mobile car shopping is evolving, as more consumers who before would drive around the dealership lots and search the Internet for a new ride are now turning to their mobile phones and tablets. And according to a recent study conducted by Nielson on behalf of Cars.com, a higher proportion of used and certified pre-owned shoppers […] [Read More]
DealerRater Cites 1 in 5 as Mobile Users, Launches New Optimized Mobile Site
Thursday, Oct. 18, 2012, 05:56 AM
Auto Remarketing Staff
DealerRater this week announced the launch of its mobile optimized website, to better serve approximately 6,000 automotive consumers they say visit the site each day from a mobile device. The new site is a “win-win” for both consumers and DealerRater certified dealers, the company said, with key features including ZIP-code-driven geo-location services that can help […] [Read More]
OnlineDrive Introduces Patent-Pending ‘Instant’ Gift Card Incentives Program
Thursday, Oct. 18, 2012, 05:54 AM
Auto Remarketing Staff
Online Drive this week announced the launch of its new patent-pending gift card incentive process, which the company says offers dealership customers instant delivery of a selection of quality gift card incentives that can help stores boost their closing ratios. “Instant delivery means the customer gets what was promised to them immediately, when they enter […] [Read More]
New Tools Can Help Dealers Monitor & Respond to Online Reviews in Real-Time
Wednesday, Oct. 17, 2012, 05:55 AM
Auto Remarketing Staff
People are talking via social media, there’s no doubt about that. For dealers and OEMs, managing that chat — along with customer review postings — is critical to business, and a new tool can help. Social media management firm SOCIALDEALER this week announced the addition of new features to its reputation management products that the […] [Read More]
New CAR-Research XRM Tool Aims to Deliver In-Market Shoppers to Dealers
Tuesday, Oct. 16, 2012, 05:55 AM
Auto Remarketing Staff
Dealers have customers who are in-market for a new vehicle every month, says CAR-Research XRM, and it has launched a new product to help find them for dealers. On Monday, the company announced the release of its trademarked CAR-DealFinder tool on Monday, an Internet shopping monitoring program for auto dealers. The new tool is designed […] [Read More]
New Dataium Automotive Attribution Reporting Suite Aims to Uncover What Leads Consumers to Buy
Monday, Oct. 15, 2012, 07:56 AM
Auto Remarketing Staff
Offering dealers a better understanding of consumers’ paths to auto purchase is the goal of a new automotive channel attribution reporting suite released late last week by Dataium. By taking advantage of its Dataium Cloud Intelligence platform, a system which collects behavior on more than 20 million auto shoppers each month, the company said it […] [Read More]
OneCommand Unveils Corporate Rebranding, New Product Launches
Monday, Oct. 15, 2012, 07:54 AM
Sarah Rubenoff
Marketing automation platform for dealers OneCommand revealed late last week that a series of enhancements to the company's offerings comes along with a new corporate identity. The company announced the rollout of a redesigned website, corporate logo and the introduction of new products and services. [Read More]
DrivingSales Names President & Chief Operating Officer
Friday, Oct. 12, 2012, 05:55 AM
Auto Remarketing Staff
DrivingSales tapped a veteran executive who has been on its advisory board since 2009 to be its president and chief operating officer. On Thursday, the company revealed that former Dealer.com executive Kevin Root will take on these roles for DrivingSales, a rapidly growing business intelligence and performance improvement company on a mission to deliver insights […] [Read More]
Regions Bank Partners with TrueCar to Launch Auto Shopping & Buying Website
Wednesday, Oct. 10, 2012, 05:57 AM
Auto Remarketing Staff
Regions Bank has partnered with TrueCar Inc. in an effort to make vehicle shopping easier for its users. Regions Bank customers and non-customers can now research, shop for, finance and insure a new or used vehicle through the Regions Auto Center housed on the company’s website at regionsautocenter.com, the company explained. The new, free service […] [Read More]
GM: Be Proactive in Use of Social Media to Improve Customer Service
Tuesday, Oct. 9, 2012, 04:15 PM
Auto Remarketing Staff
Social media is here to stay, forever altering the way business is done, including within the auto industry. And rather than waiting for its customers to contact the company, at least one OEM is using social media to take the initiative and reach out. General Motors recently reported on its Customer and Relationship Services Group […] [Read More]
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