Rooftop technology company MyDealerLot (MDL) revealed last week it has been picked to participate in the Mercedes-Benz USA Preferred Vendor Status Program to provide automated customer recognition, targeted messaging and asset tracking systems utilizing radio-frequency identification (RFID)  technologies. What does this mean for MBUSA dealers? [Read More]

For dealers still unsure how to incorporate Facebook into their marketing strategy, Dataium’s newest report sheds some light on how effective the social media site can be in generating new activity for a store’s website. Dataium found that while only 0.45 percent of vehicle shoppers have been referred directly from Facebook to a dealership website, […] [Read More]

AutoTrader.com revealed Thursday some additions and enhancements to its display advertising solutions for dealers, launched in an effort to help rooftops better market their inventory to consumers. The company contends these enhancements to the programs — Skyscrapers, Spotlights and Alpha — provide more real estate and interactive features to multiple duration options for select solutions […] [Read More]

CarProof announced this week that it has rolled out a new tool for dealers designed to give them a “fast snapshot to help make on-the-spot decisions.” QuickProof, essentially, is a screening tool dealers can use to quickly check for damage on older units. "When our dealers are considering cars that are older than 10 years, […] [Read More]

Mojo Motors — a website that aims to connect dealerships with qualified local buyers who are ready to make a purchase — recently landed $3 million in funding to fuel expansion beyond its test markets in the Northeast. The site also plans to use the funds to scale marketing efforts and further develop the platform. […] [Read More]

CAR-Research XRM has announced a new system to help dealers maximize its customer relationship management system. The new program holds CAR-Research XRM’s Client Relationship Specialists accountable to new benchmark reports designed to ensure that their dealer clients are using the CRM to capture more sales and increase profitability, the company said. [Read More]

Now that additional safety features and driver assistance programs are becoming the norm in new cars, customers are shifting their attention to other tech-perks while searching for their next vehicle. And as shoppers become more interested in infotainment and more music/video-based technology, dealers have to decide how to best satisfy their customers’ wants and needs. [Read More]

As company leadership stated it is “well positioned” for even more progress, Autobytel revealed last week that it generated increased revenues and improved profitability during the first quarter compared with the year-ago period. Autobytel determined that first-quarter revenues grew 4 percent to $16.7 million. This sum was up  from $16.0 million a year ago. The […] [Read More]

With mobile devices being such a part of dealership management’s day-to-day professional life, the American International Automobile Dealers Association is joining forces with affinity partner Carfax for a free Webinar. The session titled, “Building Confidence On-the-Go,” is geared to help managers access information effectively whether online, in the lane or on the lot. The webinar […] [Read More]

In what gives the group’s dealers another selling point to move used units, Sonic Automotive customers will now be offered a three-month free Sirius XM radio subscription when they purchase a pre-owned vehicle equipped with satellite radio at any of the retailer’s 108 rooftops. The two companies revealed the partnership on Thursday. Commenting on the […] [Read More]