Online Drive this week announced the launch of its new patent-pending gift card incentive process, which the company says offers dealership customers instant delivery of a selection of quality gift card incentives that can help stores boost their closing ratios. “Instant delivery means the customer gets what was promised to them immediately, when they enter […] [Read More]

People are talking via social media, there’s no doubt about that. For dealers and OEMs, managing that chat — along with customer review postings — is critical to business, and a new tool can help.  Social media management firm SOCIALDEALER this week announced the addition of new features to its reputation management products that the […] [Read More]

Dealers have customers who are in-market for a new vehicle every month, says CAR-Research XRM, and it has launched a new product to help find them for dealers. On Monday, the company announced the release of its trademarked CAR-DealFinder tool on Monday, an Internet shopping monitoring program for auto dealers. The new tool is designed […] [Read More]

Offering dealers a better understanding of consumers’ paths to auto purchase is the goal of a new automotive channel attribution reporting suite released late last week by Dataium. By taking advantage of its Dataium Cloud Intelligence platform, a system which collects behavior on more than 20 million auto shoppers each month, the company said it […] [Read More]

Marketing automation platform for dealers OneCommand revealed late last week that a series of enhancements to the company's offerings comes along with a new corporate identity. The company announced the rollout of a redesigned website, corporate logo and the introduction of new products and services. [Read More]

DrivingSales tapped a veteran executive who has been on its advisory board since 2009 to be its president and chief operating officer. On Thursday, the company revealed that former Dealer.com executive Kevin Root will take on these roles for DrivingSales, a rapidly growing business intelligence and performance improvement company on a mission to deliver insights […] [Read More]

Regions Bank has partnered with TrueCar Inc. in an effort to make vehicle shopping easier for its users. Regions Bank customers and non-customers can now research, shop for, finance and insure a new or used vehicle through the Regions Auto Center housed on the company’s website at regionsautocenter.com, the company explained. The new, free service […] [Read More]

Social media is here to stay, forever altering the way business is done, including within the auto industry. And rather than waiting for its customers to contact the company, at least one OEM is using social media to take the initiative and reach out.   General Motors recently reported on its Customer and Relationship Services Group […] [Read More]

Positioned as a tool dealers can use to leverage their presence on Facebook, Outsell — a digital marketing software-as-a-service company — on Thursday rolled out what it called a new custom audiences targeting service. The company explained the tool can allow Outsell’s customers with offline data to upload, match and create precisely tuned ad audiences […] [Read More]

Among new-vehicle buyers who use the Internet to research their purchase, a new study shows that one in five are using tablets and smartphones to find the information they need — and more than half of them do so at the dealership. The J.D. Power and Associates 2012 New Autoshopper Study, released this week, analyzes […] [Read More]