A digital marketing package discounted at 40 percent is the just-announced June member deal from Dealers United. The package partnership, including search-engine marketing and pay-per-click advertising, is from Haystak Digital Marketing. Based on the negotiated terms, Dealers United reports that its members can save more than 40 percent on the package over regular pricing. Haystak […] [Read More]

Automotive marketing company Digital Air Strike recently revealed it has developed a program to help dealers adapt to the latest shifts in Google’s business advertising landscape. In an effort to help dealers adapt to the migration from Google Places business pages to the new Google+ Local pages, the company will be holding Webinars on the […] [Read More]

Marketing company DMEautomotive has released a new call management solution for dealers it contends spans the “gamut” of contact management needs. MasterCall, an  inbound/outbound call management solution, is designed to “solve a critical gap in customer relationship management that costs dealerships hundreds of thousands of dollars per year: missed and mishandled sales and service calls,” […] [Read More]

Dealerships have a new tool available to analyze their online efforts. Automotive online marketing company Automotive Internet Media has announced the launch of its all-in-one package for dealers’ digital and interactive marketing. The company, which offers services in more than 10 marketing communication disciplines across numerous strategic platforms, reports it has developed a full-service package […] [Read More]

CarToBuy.com, a website that reviews each current model of new cars and trucks, recently added the ability for visitors to read and review dealership interactions. The site explained that visitors can enter their ZIP code and see dealers that are located close to them, and read the reviews to make sure the dealer offers “the […] [Read More]

A new buying guide is meant to help consumers choose a car with money in mind. zAutos last week introduced its online car-buying guide, 10 Simple Steps to Sanity, which outlines 10 critical points for consumers to consider when purchasing a vehicle. From formulating a budget to safety ratings to warranties, zAutos said the guide […] [Read More]

Dealerships that are part of the AutoShopper.com network will have use of new custom websites by the end of June, as part of the company’s enhancement of its AutoPilot product. “Many car dealerships are looking to increase online presence and attract new customers, especially since auto shopping is such a competitive marketplace,” said Dani Lunsford, […] [Read More]

From used-car reviews to reasons to buy,  AutoTrader.com reports its videos have surpassed the 1-million views mark on the company’s YouTube channel. Launched in December 2010, the AutoTrader.com YouTube channel currently houses more than 225 videos aimed at mainstream car shoppers. “We know that video is an important part of the car shopping process, as […] [Read More]

Another state’s database has been added to Auto Data Direct’s system that offers real-time motor vehicle records. Broadening the access to dealers and other parties, the company revealed this week that with the addition of Minnesota’s motor vehicle records, it now offers real-time access to 26 state databases for qualified companies.   Dealers can access the […] [Read More]

Mobile ad network Mojiva released some info Wednesday that suggests consumers may be looking to their phones when searching for their next vehicle. According to its quarterly Mobile Audience Guide, 50 percent of respondents expressed interest in using their mobile phone to research buying or leasing a vehicle. “The latest version of the guide provides […] [Read More]