Mobile ad network Mojiva released some info Wednesday that suggests consumers may be looking to their phones when searching for their next vehicle. According to its quarterly Mobile Audience Guide, 50 percent of respondents expressed interest in using their mobile phone to research buying or leasing a vehicle. “The latest version of the guide provides […] [Read More]

Get Auto and Marchex Inc. this week announced a service partnership meant to offer dealers comprehensive, measurable reporting for inbound consumer calls. The collaboration will provide GetAuto.com with call tracking and analytics technology that can help ensure the quality of leads provided to dealers and help dealers best channel their advertising dollars, the companies said. […] [Read More]

In an effort to help dealers generate more high quality trade-appraisal leads via mobile technology and social media, Black Book Online revealed Tuesday an upgrade to its Activator platform. The sales-lead generator noted that the new enhancements include “a mobile version of Trade-In Activator, full social media integration,  a new Lead Insight tool to work […] [Read More]

Dealers now have yet another way to communicate with shoppers. Customer relationship management company DealerSocket revealed Tuesday the release of SocketTalk — a texting tool that allowing “instant two-way communication between the dealership and a customers’ mobile device,” as well as instant messaging from within the CRM to internal DealerSocket users. [Read More]

AutoShopper.com is breaking away from its old business model of print publications  to add a one-click way for dealers to promote their inventories. By adding new open source technologies from That’s Us Technologies to its dealer management structure, AutoShopper.com contends dealers will find it easier and faster to promote their used cars to buyers on […] [Read More]

DrivingSales announced Tuesday it has brought in the general manager of the nation’s top-selling Suzuki auto retailer to serve as the head of its dealer services division. Appointed to the position is Tom White, Jr., who was most recently the GM of Suzuki of Wichita. The Kansas dealership has been ranked No. 1 in sales […] [Read More]

In the same month another large dealer group unveiled its mobile app, more than 50 Lithia Motors dealerships now have a tool to reach consumers through their smartphones. Earlier today, DMEautomotive rolled out Driver Connect for Lithia stores, an app specifically targeted to help group dealerships solve the service “generation gap” and keep “next generation” […] [Read More]

Dealer chat network Contact At Once and car dealer review website DealerRater have announced a new collaboration to boost real-time dealer-buyer communications. The two companies say the partnership can enable real-time chat between DealerRater Certified Dealer partners and online shoppers researching dealer reputation and vehicles via consumer reviews on DealerRater.com. “Our third-party generated dealer reviews […] [Read More]

A new process for capitalizing on service drive opportunities was announced Monday by automotive inventory management company RedBumper. Called SmartDrive, the system allows a dealer to identify in real-time those service drive customers who are in a positive equity position. By mining data from the dealership’s sales history, SmartDrive determines the approximate payoff for any […] [Read More]

AutoTrader revealed late last week a new role for subsidiary VinSolutions president  Mike Dullea, in addition to announcing position changes for other executives. Dullea has accepted a new position within the AutoTrader group of companies, where he will collaborate with AutoTrader chief executive Chip Perry and vAuto founder Dale Pollak on "a new companywide product […] [Read More]