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Technology
Virtual Showroom: Nissan Offers Pre-Launch ‘Test Drive’ of Pathfinder SUV
Friday, Aug. 24, 2012, 05:56 AM
Nancy Pardue
Go ahead: Stretch your arms, lean over and kick the tires, all at the dealership, and all on a vehicle that’s yet to be launched. Nissan announced this week it is offering its dealers across 13 states the chance to market cars in an all-new way, using Microsoft’s Kinect for Windows technology. Shoppers at these […] [Read More]
Quorum Increases Active Dealer Count
Thursday, Aug. 23, 2012, 02:54 PM
Auto Remarketing Staff
Reporting its latest financial results earlier this week, Alberta-based Quorum Information Technologies said that during the second quarter, the company saw a net loss of $80,000, but pushed the number of active dealerships using its XSELLERATOR product to 263. Getting into specifics, Quorum reported a net income of $111,000 in the second quarter of 2011, […] [Read More]
autoTRADER.ca Rolls Out Enhanced iOS app
Thursday, Aug. 23, 2012, 02:52 PM
Auto Remarketing Staff
iPhone and iPad users can shop for cars even easier now, thanks to an upgrade announcement by autoTrader.ca. The company says the major update to its free mobile application for iPhone and iPad devices is designed to offer users new functionality for car shopping on the go, and access to Canada’s largest automotive inventories. More […] [Read More]
TrueCar Revamps Transaction Analysis Tool
Wednesday, Aug. 22, 2012, 05:58 AM
Auto Remarketing Staff
After gathering significant input from its National Dealer Council, TrueCar on Tuesday unveiled what site officials are calling the TrueCar Curve, a tool aimed at providing both dealers and consumers with a more accurate, truthful view of transaction data. TrueCar explained that its new formula does away with “dealer cost” and replaces it with data […] [Read More]
Foresight: Social Media Marketing Has Room for Improvement in Car Business
Wednesday, Aug. 22, 2012, 05:57 AM
Auto Remarketing Staff
Customers who are excited about their new vehicles often take to the Internet to share, building word-of-mouth recommendations. Yet social media has a long way to go toward finding its maximum effectiveness on auto purchase, according to a new report. Foresight Research’s 2012 Social Media Auto Marketing Report, released on Tuesday, reveals that while social […] [Read More]
Exclusive Agreement Offers New Data Solutions for Private Dealerships
Wednesday, Aug. 22, 2012, 05:56 AM
Auto Remarketing Staff
A new and exclusive partnership could boost the way dealers do business, when it comes to gathering operational data. NCM Associates on Tuesday announced its partnership with ReverseRisk, creator of what the company called an industry-first Web-based software solution designed specifically for the owners and managers of privately-held auto dealerships. Under the agreement, NCM will […] [Read More]
GM’s 2012 eSummit Digital Marketing Conference to Kick Off this Week
Wednesday, Aug. 22, 2012, 05:55 AM
Auto Remarketing Staff
The GM eSummit 2012 Digital Marketing Conference is about to get rolling with its first round of one-day events which aim to bring together some of the automotive marketing industry’s top executives. Officials contend attendees can learn successful approaches to using digital and social media to connect with potential and current customers. First, the conference […] [Read More]
Sirius XM Broadens Pre-Owned Presence
Tuesday, Aug. 21, 2012, 05:55 AM
Auto Remarketing Staff
Sirius XM Radio has expanded its footprint in the used-vehicle business once again. It announced Monday that all Volkswagen dealers in the U.S. can now provide all used-vehicle customers with a three-month SiriusXM subscription, regardless of the car’s OEM, as long as the vehicle has factory-installed satellite radio. [Read More]
Dealer.com Acquires Social Media Development Company to Expand Dealer Offerings
Tuesday, Aug. 21, 2012, 05:54 AM
Auto Remarketing Staff
Dealer.com revealed Monday that is has acquired an asset that will potentially help its dealer clients “develop, launch and execute successful social media campaigns.” The company noted it has acquired selected assets of Hurley and Frank Industries Inc., a Burlington, Vermont-based firm that develops, executes and measures social media promotional campaigns. The acquisition of hearforward […] [Read More]
Manheim’s New Learning Center Offers Self-Service Dealer Resources
Thursday, Aug. 16, 2012, 05:58 AM
Auto Remarketing Staff
From how to set up a sale, to proxy bidding, to ensuring your vehicles are retail-ready, a new Manheim offering can help educate dealers on daily business operations. On Wednesday, Manheim announced the launch of its Learning Center, which the company says is designed as a self-service resource to educate dealers on Manheim’s buying and […] [Read More]
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