An upcoming installment of the Carfax ‘PowerUp’ Webinar series will focus on how dealers can use social media strategies to ramp up sales. The free presentation will feature John Jones, of Dealer.com. Jones will team up with Chad Goodson, of Carfax, to discuss how to effectively utilize social media, in an effort to help dealers […] [Read More]

On the heels of the automaker rolling out a new certified pre-owned program, General Motors dealers have a new way to possibly attract used-vehicle shoppers interested in other automakers. It was announced Monday that participating GM dealers are offering a three-month free subscription to SiriusXM for customers who buy a used vehicle from any brand, […] [Read More]

Dealers who use vAuto as their inventory management solution now have more content available to them made possible by the new AutoTrader.com family alliance. Officials from vAuto and Manheim said Monday the Manheim Market Report (MMR) and OVE.com are now seamlessly integrated within the vAuto platform. The company explained MMR now is displayed in vAuto’s […] [Read More]

AutoTrader.com’s deal to acquire VinSolutions has closed, meaning VinSolutions is now officially an AutoTrader subsidiary. The purchase agreement was originally revealed on May 18, and late last week, AutoTrader announced the transaction’s completion. As some may know, VinSolutions provides such tools as customer relationship management, Internet lead management and inventory management solutions, as well as […] [Read More]

AutoUSA recently launched ShowPro powered by HookLogic, an incentive solution for dealers aimed at increasing incremental sales by turning more Internet leads into “shows.” ShowPro can allow dealers to offer a financial incentive to in-market customers, motivating them to visit the dealer’s showroom. ShowPro also can provide dealers with territorial exclusivity, designed to ensure that […] [Read More]

In today’s digital business environment, automakers are turning more and more to alternative methods to showcase their products to consumers. Ford, for one, has jumped into a rather unique advertising platform with its marketing program revealed last week. The automaker is hoping to generate exposure for its Fiesta and Edge products by reaching out to […] [Read More]

Canadian Black Book has rolled out a new online product for dealers that is designed to help when it comes to online lead generation and used-vehicle sourcing. Lead Link can help dealers to: —Offer information to help attract more customers. —Connect with website customers. —Offer a third-party appraisal via Canadian Black Book.. —Trim time off the […] [Read More]

AutoPlus announced this week that it has rolled out an iPhone App that serves as an inventory and window sticker labeling product for the auto industry. The AutoPlus iPhone App allows users to collect vehicle details through its VIN bar code scanner and transfer this vehicle data to the computer of their choice. Here is […] [Read More]

In an attempt to harness the popularity of online consumer discount programs such as Groupon and LivingSocial, Edmunds.com recently rolled out its own initiative to send more potential buyers to dealers. The site is aiming to offer exclusive vehicle discounts that go beyond existing purchase incentives. Officials contend “Edmunds Exclusives” is the first program of […] [Read More]

Dealer.com recently celebrated the preliminary opening of its additional office space, unveiling 70,000 more square feet that was part of an expansion located adjacent to the company’s current headquarters in Burlington, Vt. The added 70,000 square feet brings Dealer.com’s total to 135,000. In celebration of the new building, Dealer.com invited local government officials, area business […] [Read More]