AutoManager Holdings Group, a provider of software and tech-enabled services for dealerships, has retooled its executive leadership team, beginning with a new CEO.

Jake Morley has now taken the reins for AutoManager after previously serving almost 10 years with Frazer Computing, the largest DMS for independent auto dealers, where he was responsible for sales, marketing and partnership development.

In his new role, the company said, Morley will “build on the company’s track record of providing innovative software solutions.”

“AutoManager has a 30-plus-year history of serving auto dealerships,” Morley said, “and I am honored for the opportunity to build on this company’s incredible foundation and lead it into its next chapter of growth and automation.

“I look forward to working with our exceptional team to deliver technologies that make car dealerships easier, more efficient and more profitable to run.”

Morley’s executive team will include chief strategy officer Zach Klempf, chief technology officer David Aeschbacher and chief financial officer Dan Tehrani.

Klempf founded Selly Automotive, a CRM provider for independent dealerships, which was acquired by AutoManager in 2022. He’ll guide the strategic direction of the company, including business and product development.

Aeschbacher has more than 15 years of experience in the automotive software industry, including 11 with Frazer, where he worked with Morley and led the company’s engineering teams, including new product development.

Tehrani is a longtime finance executive who will oversee finance and accounting for AutoManager and its subsidiaries.