Black Book has bolstered its staff with two new hires and a promotion.

The new additions are Eric Lyman as director of captive and OEM solutions, and Tommy Stewart as director of automotive licensing, both of whom have a long history in the auto industry.

“Their extensive experience and proven track records in driving sales and building strong relationships within the automotive industries will be invaluable as we continue to expand our reach and penetration of our lender and residual value products,” Black Book president Jared Kalfus said in a news release.

Lyman’s resume includes senior positions with J.D. Power ALG, TrueCar and Dealertrack, as well as founding Remarkit, a recent leading providers. In a news release, Black Book cited his “deep understanding of the captive finance landscape and track record of building successful partnerships with OEMs.”

Lyman said he’s excited about joining Black Book at a “pivotal time” for the company.

“Black Book’s industry-leading data and solutions are unmatched,” he said, “and I look forward to working with the team to bring these valuable resources to more captive and OEM partners.”

Stewart, whose industry experience covers 20 years, comes to Black Book from CARFAX, where he served as sales manager for the company’s auto finance, banking and insurance group. Black Book said his ability to connect with customers and understand their needs makes him “a perfect fit” for his new position.

“Black Book’s commitment to providing the most accurate and reliable vehicle valuation and residual value solutions is truly impressive,” Stewart said. “I’m confident that together we can build even stronger relationships with our automotive partners and help them thrive in today’s dynamic market.”

Black Book also announced the promotion of Kim Breidenbach from a director role to vice president of marketing, communications and customer service.

The company said she will lead Black Book’s brand voice, market messaging and customer interactions, “solidifying a seamless experience from awareness to ongoing support.”

Kalfus said Breidenbach’s “exceptional leadership and strategic vision” have enhanced Black Book’s brand during her eight-year tenure.

“Her proven ability to connect with diverse audiences, combined with her commitment to client success, makes her the perfect candidate to unite our marketing, communications and now customer service efforts under one dynamic banner,” he said.

Breidenbach has more than 15 years of experience in driving brand engagement across various industries, including education technology and real estate technology. She was selected to Auto Remarketing’s Women in Remarketing in 2023 and 40 Under 40 in 2021.

“By merging our marketing, communications and customer service endeavors, we can establish a more holistic experience for our clients, ensuring their needs are met at every touchpoint,” she said. “I’m confident this unified approach will further strengthen Black Book’s position as a trusted leader in the automotive industry.”