DETROIT -

To help dealers wrap up the year on a high note, Cadillac launched a revamped mobile site and new holiday-themed consumer offers in time for the beginning of the 2011 shopping season.

Seen as one of the most important components of the entire campaign, Cadillac highlighted the new mobile site can allow smartphone users to browse vehicles, find seasonal offers and locate dealers.

Similar features are also found in the myCadillac app, available for smartphones and tablet devices.

“Whether it comes from Cadillac’s online presence, our dealers or third-party shopping sites, it’s easier than ever for customers to conveniently shop online and get connected quickly to dealers,” explained Kurt McNeil, Cadillac’s vice president of sales and service.

“The digital space is just as important as any other element of the total customer experience, which is a huge focus in the luxury market today,” McNeil continued.

Individual dealers also are ready for holiday shoppers, according to Cadillac.

“We’ve ramped up our online presence and reached out to our customer base for Black Friday and Cyber Monday,” said Ryan La Fontaine of LaFontaine Cadillac in Highland, Mich., one of the nation’s top Cadillac dealers.

“Our customers are extra busy this time of year, so we’ll pick up and deliver their new Cadillac to their doorstep, and do whatever we can do to be accommodating,” La Fontaine added.

Cadillac will expand its product lineup in 2012 with the all new XTS full-size luxury sedan and the all new ATS compact sport sedan.

Through November, Cadillac officials indicated CTS family retail sales are up 27 percent for the year, and SRX retail sales are up 11 percent.

The brand highlighted that the Escalade remains the top-selling full-size luxury SUV in the United States with November retail sales up 7.8 percent over October.

Cadillac’s overall sales in November were down 5.6 percent compared with November of last year due to the phase-out of the STS and DTS models and a 57-percent reduction fleet sales.