Carfax Renews a Plethora of CPO Deals
Carfax was a very busy company before and now during the National Automobile Dealers Association’s convention, renewing several deals involving OEM certified programs. The automakers involve include Toyota, Chrysler, Subaru, Acura and Honda.
For instance, Toyota Motor Sales, U.S.A. has extended its partnership with Carfax for its Toyota Certified Used Vehicle program. According to management, Carfax Vehicle History Reports continue to be a key component in the TCUV certification process. Since 2005, Toyota has relied on Carfax Reports to verify the history of any Toyota or Scion vehicle submitted for certification.
Last year, Toyota once again led the industry in certified used vehicle sales, setting a new record of more than 331,000 vehicles. Carfax was made available to every TCUV customer and played an integral role in supplying detailed history reports on every vehicle sold, according to management.
“Carfax Vehicle History Reports provide tremendous value for both new and loyal Toyota customers,” said Tom DeLuise, national manager of TCUV/TRAC sales and operations. “The partnership with Carfax has been very successful for Toyota and our dealers, and we are pleased to continue the relationship.”
Free Carfax Vehicle History Reports are available with every Toyota and Scion Certified Used Vehicle.
“Carfax is the name our customers trust for vehicle history information,” said Michael Ross, general manager at Palmiero Toyota in Meadville, Pa. “Carfax Vehicle History Reports are also the source that Toyota trusts for the Toyota Certified Used Vehicle program. That trust is why we use Carfax for our entire used vehicle operations.”
Continuing on, Chrysler Group and Carfax also announced that Carfax Vehicle History Reports will continue as the sole source of vehicle history information for the Chrysler Certified Pre-Owned program. Chrysler Group selected Carfax as its provider of choice in 2002.
“We use Carfax Reports on every trade-in and auction purchase in order to ensure we stock the very best vehicles,” said Brian Cosen, used car manager at West Herr Chrysler Jeep in Orchard Park, N.Y. “We use it to identify which vehicles we expect will meet Chrysler’s certification standards. Without Carfax, it would be difficult to pick the right cars and price them accordingly for quick sales.”
Every Certified Pre-Owned Chrysler, Jeep, Dodge, Ram and Fiat vehicle comes with a free Carfax Vehicle History Report.
Subaru of America, Inc. has named Carfax as its official provider of vehicle history information for the Subaru Certified Pre-Owned program. Since 2005, Subaru has required that every Subaru vehicle submitted for certification must have a Carfax Vehicle History Report. Under the renewed agreement, Carfax Reports continue to be one of the vital parts of the Subaru certification process.
“Subaru and Carfax are two strong brands that consumers trust,” said Richard Cvijanovich, owner of Subaru Superstore of Chandler in Arizona. “When a customer drives by our dealership, they know we are a Carfax Advantage Dealer. This helps further increase credibility to our clients, especially with our Certified Subaru vehicles.”
Free Carfax Vehicle History Reports are available with every Certified Pre-Owned Subaru.
Acura was another automaker that revealed that Carfax will continue to be the vehicle history information provider of choice for the Acura Certified Pre-Owned (ACPV) program. Since 2004, Carfax Vehicle History Reports have been a key component in the Acura certification process. Every Acura vehicle submitted for certification must qualify for the Carfax Buyback Guarantee, in addition to meeting Acura’s stringent program guidelines.
“Carfax Vehicle History Reports are included with all our online listings because that’s what Certified Acura buyers want to see,” said Brijen Dave, general sales manager at Acura of Peoria in Arizona. “We have more opportunities to sell cars online because Carfax is built-in to the Acura certification program.”
Free Carfax Vehicle History Reports are available with every Certified Acura vehicle. Acura also identifies any Certified Acura vehicle on their website that has only one previous owner, helping shoppers easily find premium Carfax 1-Owner cars.
The company also revealed that Acura Certified Pre-Owned sales reached an all-time high in 2011, up 6.3 percent to 48,024 units.
American Honda Motor was another automaker that announced that Carfax will continue to be the vehicle history information provider of choice for the Honda Certified Used Cars program. Since 2004, Carfax Vehicle History Reports have been a key component in the Honda certification process. Every Honda vehicle submitted for certification must qualify for the Carfax Buyback Guarantee, in addition to meeting Honda’s stringent program guidelines.
“For the last seven years, Carfax Reports have been instrumental to the continued success of the Honda Certified Used Cars program,” said Dan Crowe, automobile remarketing manager for American Honda.
“The scope and quality of data that Carfax provides for our certification process helps us ensure the integrity of the program, as well as the quality of Honda vehicles that become Honda Certified,” he added.
Free Carfax Vehicle History Reports are available with every Certified Honda vehicle. Honda also identifies any Certified Honda vehicle on their website that has only one previous owner, helping shoppers easily find premium Carfax 1-Owner cars.
“Carfax Vehicle History Reports are included with all of our online listings,” said Sean Stone, used car manager at Bianchi Honda in Erie, Pa. “The trusted vehicle history information Carfax provides adds value to the Honda Certified Pre-Owned program. Receiving a Carfax Report is the integral part of the Honda certification process that our buyers expect when making a purchase decision.”
The company also reported that Honda Certified Used Cars sales reached an all-time high in 2011, up 12.4 percent to 228,506 units.
Recent Study Results Revealed
In more news coming from the company, a joint study from Lemonfree.com and Carfax show that dealers get 73 percent more daily customer leads by linking Carfax Reports to their listings.
“Having free Carfax Reports available on Lemonfree.com saves our users time and money when buying a car." said Dan Legal, chief operating officer of LemonFree. "With just a click of a button, the user sees an overview of the car’s history and that’s really powerful information for the consumer to have.”
Lemonfree.com and Carfax reviewed nearly five million vehicles listed on the lemonfree.com website for the study. Beginning Aug. 1 last year, Lemonfree.com gives online shoppers free access to Carfax Reports run by dealers directly from their vehicle listings.
“Consumers trust the Carfax name and look for Carfax information when making their dealer choice,” said Bill Eager, vice president of Carfax. “This study is further proof that Carfax Reports help dealers sell more cars.”
Lemonfree.com lists millions of used cars annually from sellers across the U.S. and Canada. For more information, visit www.lemonfree.com.