OPENLANE has decided on a new leader for its floorplan operation.

Will Mitchell, who has served the past three years as AFC’s chief operating officer, has been promoted to the floorplan financing provider’s president, parent company OPENLANE announced.

Mitchell will assume that role effective April 1, succeeding Jim Money, who announced his plan to retire in December. He’ll oversee the vision, strategy and all operations for AFC, including business development, sales, field and commercial operations.

The company said Mitchell will join OPENLANE’s executive leadership team and report to OPENLANE CEO Peter Kelly.

“Will is an experienced and forward-thinking leader with a bold vision for AFC,” Kelly said in a news release. “Couple that with his accountability mindset and proven track record delivering results for both our customers and our company and Will is well positioned to lead AFC into the future.

“His unmatched understanding of our business and deep customer and employee relationships will help ensure a seamless transition of management responsibilities.”

Will Mitchell

Mitchell joined AFC in 2015 working on mergers and acquisitions and rose to vice president of business development in 2018 before his promotion to COO on 2021. Under his watch, OPENLANE said, AFC has increased its market share, launched new flexible financing solutions for independent dealers and advanced the company’s digital transformation.

In all, he has 20 years of experience in strategy, planning, business development and operations in the energy field and other industries.

“I’m humbled and thrilled to bring my experience, energy and vision to the helm leading AFC,” Mitchell said. “I’m fortunate to begin my tenure as AFC president from a position of strength, with an amazing team dedicated to helping independent dealers achieve their dreams.

“Together, we’ve built an industry-leading offering — and together, we’ll continue innovating and delivering the very best service and products to help our customers be more successful.”