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BURLINGTON, Vt. — Dealer.com recently struck an exclusive partnership with DriverSide to provide vehicle service and retention tools for dealerships' Web sites.

The companies are teaming up to roll out a series of products for dealers. The first is designed to augment Dealer.com's platform with fixed operations content. Additional fixed-ops and service marketing products will be added "in coming months," officials noted.

"Dealer.com is the clear leader in the dealership Web site space, and we are pleased to partner with them to add our unique garages to their sites," stated Jad Dunning, founder and chief executive officer of DriverSide. 

"Customers appreciate the convenience and ease of having their personalized vehicle information online, and dealers benefit from the enhanced shopper engagement and service," Dunning continued. "It's a cost-effective, innovative way for dealers to help protect their customer base.  Everyone wins in this partnership."   

Dean Evans, chief marketing officer for Dealer.com, added: "We are very excited to work with DriverSide, the industry leader in customer attraction and retention. Dealers can look forward to a powerful line-up of new products as a result of the partnership between these two expert companies."

He also noted: "Dealer.com has long been known for keeping our dealers 2-4 years ahead of the competition with our technology investment. We are adding to this by also providing our dealers with the ultimate in fixed operations marketing. 

"These fixed operations products are at a level beyond anything that has ever existed in the industry and will only be available from Dealer.com," Evans concluded.