Dealers United brings in two VPs to head expansion of digital marketing services
Dealers United announced plans for expansion of its services as well as two new executives to lead those initiatives.
The provider of digital marketing for dealers has added Dale Hewett as vice president of search, who will lead the company’s new search engine marketing and search engine optimization solutions, using organic and paid strategies.
Hewett comes on board with almost 10 years of experience in optimizing online visibility, most recently with Owner Search Services Group.
Tim Wilson has also joined the company as vice president of customer experience. Wilson’s 25-year career in digital media across multiple industries includes a stint with Google, helping Tier 1 and Tier 2 automotive clients.
In his new role, Dealers United said in a news release, Wilson will “fuel customer digital ROI while delivering white-glove service.”
In addition, the company has unveiled three new digital services, which will be featured at the NADA Show, Feb. 1-4 in Las Vegas. Hewett called them “game-changers in the auto industry.”
Omnichannel social media advertising: Ad campaigns across top social platforms that engage and convert car shoppers.
Search engine marketing and search engine optimization: Data-driven paid, organic and local search campaigns tailored to help dealers cost-effectively reach high-intent car buyers.
“Based on the hundreds of dealership websites and paid search strategies we’ve analyzed, it’s clear there is such a massive opportunity for car dealers right now to own search engines,” Hewett said. “Many stores are just leaving money on the table with their existing tactics, and I want to help put that money back to their bottom line.”
Access to experts: Direct access to a dedicated performance manager and team of certified digital experts who strategically optimize campaigns with best practices and ongoing testing.
“As VP of customer experience, my No. 1 goal is to build a world-class team delivering actionable insights and strategies for our dealers in every conversation,” Wilson said. “Our performance managers know that results — leads and car sales — matter most, which is why we provide analytics that focus on driving sales and service growth.”